Yuichiro Yamamoto

Yuichiro Yamamoto is...

working for a company that provides E-Commerce service. He is the Chief Sustainability Officer(CSO) & the Vice President of Marketing Responsibilities. This position is responsible for revitalizing the organization for continuous business development and overseeing EC sales and IT utilization..
There, he adopted Scrum to encourage the team to revitalize not only IT development but also web production, product development, new service development, etc., and is also in charge of the Product Owner of several small teams. Currently he is training a Scrum Master with past experience as a coach.

It was after he attended CSM course in 2010 that he have begun scrum in earnest. Before it, he was one developer and was the leader who gave a menace.He had tried scrum before, but it did not go well.

Right after getting CSM, when his coleague asked to help a complicated project. He behaved so that members challenged facing a problem positively. Stopping showing techniques of his own, and think together so that they solved a problem. As a result, the member improved their work eagerly and was able to make the product clear which they were going to.

After experience of Scrum Master of 3 years, He left a division. He installed and got a new post as the coach to support other development teams. Then, he has been practicing to adopt Scrum in various projects and various environments.

In 2014, he became self employed. He was working for companies by training and coaching to help who wants adopt scrum for their projects. He hope that the work of the developer becomes more significantly and their product becomes more effective through Scrum.

Currently, wanting to practice creation value,  He work for a business company.