AI for Product Discovery and Strategy
Course overview
About this course
Discover how to use AI to build better products. You'll be able to leverage AI to understand your market and shape strategy and roadmaps. This course blends strategic frameworks with hands-on practice so you can use AI tools to:
Analyze your target audience and market landscape
Shape product vision and strategy aligned with business goals
Anticipate trends and identify emerging opportunities
Reveal customer behavior patterns through data and interviews
Streamline planning, research, and analysis tasks
You'll walk away with ready-to-use prompts, templates, and tactics that make AI an everyday part of your discovery and decision-making process.
Average time to complete: 3+ hours
Format: On demand
Credential: Microcredential
Prerequisites: None
What you'll get: About three hours of on-demand learning and a badge to showcase your AI skills. Members earn SEUs and get a course discount. Nonmembers receive a two-year Scrum Alliance membership upon completing AI for Product Discovery and Strategy.
AI series: For a complete understanding of AI on agile teams, consider taking the collection of Scrum Alliance AI courses, including:
Who is this course for?
Whether you've recently begun experimenting with artificial intelligence tools or you're ready to improve upon your existing AI workflow, this course is a great option for growing your know-how and skills.
Consider AI for Product Discovery and Strategy for these roles and related functions:
Product managers, product owners, and product strategists seeking to enhance discovery with AI
Scrum teams and product teams who want to build the best solutions for their customers
UX researchers and designers aiming to extract insights faster
Business analysts and leaders driving data-informed decisions
Scrum masters and team leads helping teams make smarter, faster choices
Anyone curious about integrating AI into modern product development
Course modules
In this module, you will explore how AI can transform your approach to product development, analyze your target audience, and enhance strategic planning to optimize product outcomes and business success.
Topics:
Utilizing GenAI to understand and analyze your target audience
AI for market research
Leveraging AI to develop a product vision aligned with business objectives
Incorporate AI into strategic product planning and decision-making
In this module, you will learn how to leverage AI to drive strategic decision-making, enabling your team to anticipate future trends, remain responsive to market shifts, and make informed choices that enhance enterprise agility.
Topics:
Generate and refine Ideas: brainstorming and scenario modeling
Supercharge your data analysis: inform strategic choices and long-term planning
Make predictions and analyze trends: hidden patterns and potential roadblocks
In this module, you will discover how AI can unlock valuable insights from user data and customer interviews and reveal patterns in customer behavior.
Topics:
Turn data chaos into actionable insights: GenAI data cleaning
AI for customer interviews: interview and sentiment analysis
Reveal customer behavior with GenAI
Unmatched quality and scale
"Simply amazing learning experience!"
"My experience at Scrum Alliance was simply exceptional ... "
Developed by community experts
Our community is at the heart of everything we do. This course wouldn't be possible without the subject matter experts and reviewers who generously share their time and talent. Join us in recognizing these individuals for helping us inspire and empower our global agile community.
Is a microcredential worth it?
Microcredentials are a great way to continually add new skills with fast and flexible formats. Here are just a few reasons microcredential training is a worthwhile investment for you and your team.
- Focused expertise — gain specialized knowledge in a specific area
- Flexible learning — learn the way you prefer by choosing from live or on-demand learning formats
- Cost-effective — typically less expensive than certifications or degree programs
- Relevant — topics prioritized to cover industry trends and emerging technologies
- Expedient — earn a credential in hours as opposed to weeks, months, or years
- Recognizable — validated by Scrum Alliance, a globally recognized credentialing body
- Practical — build skills and knowledge immediately applicable in your role
- Stackable — combine microcredentials to build comprehensive learning pathways
Train your team!
Interested in purchasing this course for more than one person? We can help.
Upon successful completion of this course, you will be able to:
Discuss incorporating AI into strategic product planning and decision-making.
Leverage AI to develop product vision.
Utilize AI for market analysis, target audience identification, and competitor research.
Describe how to use AI data analysis and prediction to inform strategic choices and long-term planning.
Identify how to use AI for brainstorming, idea generation, and scenario modeling.
Use AI to analyze customer behavior and market trends.
Leverage AI to support research, analysis, and reporting.
AI streamlines product discovery by helping teams uncover patterns in customer feedback, market data, and user behavior. AI also supports the ability of product professionals to test hypotheses faster and make evidence-based decisions throughout the product development cycle.
Generative AI can analyze customer data, summarize competitor insights, and simulate user scenarios to help you evaluate whether an idea is worth pursuing. This course shows you how to use AI for early validation so your team invests in ideas with the highest potential impact.
AI complements agile practices by accelerating discovery tasks like persona creation and backlog prioritization, for example. You'll learn how to integrate AI prompts and workflows into your sprint planning and continuous discovery routines.
You do not need prior AI experience to take AI for Product Discovery and Strategy. This introductory course walks you through all the tools and concepts in a practical, beginner-friendly way.
You won't learn how to code or build AI models in this course. AI for Product Discovery and Strategy focuses on using AI to support discovery and strategy; however, it lays a great foundation for branching into deeper AI knowledge if that's your goal.
Have additional questions?
Register now
Discover smarter, more efficient product discovery and strategy, and stand out as an AI-capable professional.