AI for Product Owners

Course overview
About AI for Product Owners
Learn how to use GenAI and AI-integrated tools to enhance everything you do, including strategic planning, decision-making, analyzing and refining use stories, lifecycle management, and audience insights. Set yourself apart as a product owner or product manager who knows how to seamlessly add artificial intelligence to your team as a co-pilot, making everything you and your team do easier, more efficient, and faster.
Course modules:
- Everyday AI Tools for Product Owners
- Prompt Engineering: The Key to Effective AI Interactions
- Customizing AI for Your Team
- AI for Product Requirements and Strategy
- AI for User Story Creation and Refinement
- AI for Agile Teams and Processes
- AI-Powered Predictions and Insights
- Ethical AI in Scrum Practice
- Learning Lab: Prompt Engineering for Product Owners
Learn anytime, anywhere with this on-demand course. You can access the modules 24/7 and pause, restart, and revisit different sections as you please.

Time: 3-4 hours
Format: On demand (text-based content)
Credential: Microcredential
Prerequisites: None
What you get: 3-4 hours of on-demand learning and a badge to prove your knowledge. Non-members will receive a two-year Scrum Alliance membership when they purchase the course. Already a member? You'll earn Scrum Education Units from this course that you can apply toward the renewal of any certifications you hold.
There's more! Interested in learning about AI to predict risks, manage timelines, and identify metrics for improving the scrum team? Check out AI for Scrum Masters.
Quick FYI: Please note that AI for Product Owners and AI for Scrum Masters share three modules to ensure learners in either course get a strong foundational understanding of certain fundamentals. If you don't want to revisit these modules, simply skip through the content by scrolling to the bottom of the page and clicking "continue."

Who Should Take AI for Product Owners?
This course is a great match for:
- Product owners
- Product managers
- Project managers
- Business analysts
- People who hold: Certified Scrum Product Owner® (CSPO®), Advanced Certified Scrum Product Owner® (A-CSPO®), and/or Certified Scrum Professional® Product Owner (CSP®-PO) and want to build on the skills from those courses
- Scrum masters
- Teams of product owners from any industry

Course modules
In this module, you will explore the practical application of AI tools to help you streamline scrum events in your role as a product owner.
Upon completion of this module, you will be able to:
Describe AI tools that can streamline product management workflows and save time.
Identify how to use different tools to generate meeting notes, assist in ordering backlog items, and set reminders for key deadlines.
Evaluate AI-generated output and understand when editing is needed.
In this module, you will discover how to craft precise and effective prompts that unlock the full potential of AI tools, enabling you to achieve more accurate and impactful results in your interactions with AI.
Upon completion of this module, you will be able to:
Identify the principles of effective prompt engineering
Design clear, specific AI prompts to achieve work goals.
Evaluate AI-generated output and edit results as needed.
Describe techniques for refining prompts to yield desired AI outputs.
In this module, you will understand how to tailor AI tools to fit your team's unique needs, enhance their effectiveness across various agile frameworks, and ensure they align seamlessly with your scrum processes.
Upon completion of this module, you will be able to:
Identify how to upload and use custom data to fine-tune and personalize AI.
Identify best practices for fine-tuning AI tools for your scrum workflows.
Describe how AI tools can impact other frameworks such as kanban, lean, and XP.
In this module, you will explore how AI can transform your approach to product development and enhance strategic planning for business success.
Upon completion of this module, you will be able to:
Use AI to generate comprehensive product requirements.
Utilize AI for market analysis and competitor research.
Incorporate AI into strategic planning and decision-making.
In this module, you will learn how to leverage AI to analyze your target audience, craft valuable user personas, use feedback to refine user stories to produce clarity and value, and then how to use those user stories to drive business goals.
Upon completion of this module, you will be able to:
Describe how AI can assist in identifying the target audience.
Identify how AI can assist in generating user stories from various sources of feedback and data.
Describe techniques for refining AI-generated user stories to ensure clarity, conciseness, and alignment with business value.
Utilize AI tools to assist in ordering user stories based on their impact on customer needs and strategic goals.
In this module, you will learn how to integrate AI into agile workflows, enhance team collaboration, and optimize processes, making your agile practices more efficient and data-driven.
Upon completion of this module, you will be able to:
Integrate AI into backlog refinement, estimation, and roadmap integration.
Identify how to use AI for meeting summaries, notes, and action items.
Describe how to use AI for customer interviews and AI market research.
In this module, you will discover how AI can unlock valuable insights from data, reveal patterns in customer behavior, and help you streamline planning and decision-making for future strategies.
Upon completion of this module, you will be able to:
Use AI to forecast customer behavior and market trends.
Apply AI tools for data analysis and reporting.
Explore AI-driven product roadmap creation.
In this module, you will learn the importance of your team's ethical judgment, while harnessing AI responsibly.
Upon completion of this module, you will be able to:
Define data bias.
Develop a framework for the evaluation of AI usage from an ethical standpoint.
Set guidelines for ensuring human oversight and responsible AI use.
Identify ethical considerations in the use of AI specific to each scrum accountability.
In this module, you will assume the role of a product owner in completing product owner tasks using GenAI.
*This module is unique to the on-demand course and is not replicated in the instructor-led version, though it is replaced by expert-led activities.*
Upon completion of this module, you will be able to:
Use prompt engineering to conduct market research and competitive analysis.
Develop prompts that effectively instruct AI models to create and define product vision statements.
Develop prompts that effectively instruct AI models to estimate story points for sprint planning.
Unmatched quality and scale
“The course is organized in a very professional way. I have already been using GenAI for different tasks but had never used it for product vision, user stories, backlog creation and refinement. I am sure after taking this course I shall be able to use GenAi more effectively and professionally and shall be able to save my time and efforts. Great course! Every PO should take this course.”
“The course was incredibly thorough and practical, offering the perfect balance of guidance and hands-on experimentation. The materials were well-structured, and the templates provided were particularly helpful, as they were designed for real-world application and made it easy to integrate AI principles into workflows! Overall, it's an invaluable resource for product owners at any level.”

Developed by community experts
Our community is at the heart of everything we do. This course wouldn't be possible without the subject matter experts and reviewers who generously share their time and talent. Join us in recognizing these individuals for helping us inspire and empower our global agile community.

Is a microcredential worth it?
Microcredentials are a great way to continually add new skills with fast and flexible formats. Here are just a few reasons microcredential training is a worthwhile investment for you and your team.
- Focused expertise — gain specialized knowledge in a specific area
- Flexible learning — learn the way you prefer by choosing from live or on-demand learning formats
- Cost-effective — typically less expensive than certifications or degree programs
- Relevant — topics prioritized to cover industry trends and emerging technologies
- Expedient — earn a credential in hours as opposed to weeks, months, or years
- Recognizable — validated by Scrum Alliance, a globally recognized credentialing body
- Practical — build skills and knowledge immediately applicable in your role
- Stackable — combine microcredentials to build comprehensive learning pathways
Train your team!
Interested in purchasing this course for more than one person? We can help.

AI for Product Owners will cover a wide range of generative AI and AI-integrated software and applications, including Jira Assistant, Spinach.io, Clickup Brain, Zapier, and ChatGPT.
You'll get hands-on experience creating and refining prompts. Utilize this skill with any generative AI tool.
This course equips you with a mindset and approach to AI that transcends specific tools, tools that will certainly change and evolve over the years. Even as you switch between applications and platforms, you'll have the skills to adapt current AI to product ownership responsibilities.
There are no prerequisites or required certifications to take AI for Product Owners.
While product owners in a scrum environment will get role-specific insights, tips, and knowledge, all of these takeaways can benefit people managing the development of products or services in a setting without scrum.
AI for Product Owners is different content and subject matter from the Certified Scrum Product Owner course. It's a great add-on to what you'll learn from the CSPO and a way to take your product owner skills to the next level.
People from any industry will benefit from AI for Product Owners, not only product owners working with software products and software teams.
The AI for Product Owners microcredential and associated badge last forever—no renewal necessary.
In addition to this product-oriented course, you can continue to build your skills in artificial intelligence with these two Scrum Alliance courses:
- AI & Agility: A free course that explores how AI intersects with the history and ethos of agility. You'll get the skills to navigate AI responsibly and effectively. Earn a certificate of completion.
- AI for Scrum Masters: This microcredential course explores how scrum masters, project managers, and agile team leaders can use AI tools and platforms to pursue continuous team improvement and streamline operations. You'll be able to deliver more and coach your team with data-backed insights. Plus, learn how to engineer effective prompts for ChatGPT and similar GenAI.
Please note that three modules are shared by both AI for Scrum Masters and AI for Product Owners. If you don't want to revisit these modules when you take both courses, simply skip through the content by scrolling to the bottom of the page and clicking "continue."
The three modules that appear in both AI for Scrum Masters and AI for Product Owners are:
Prompt Engineering
Customizing AI for Your Team
Ethical AI in Scrum Practices
Have additional questions?

Start AI for Product Owners today!
Create better products faster and more efficiently with AI as your ally.