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AI for Product Discovery and Strategy

Taught by: Scott Dunn
Rocket Nine Solutions
Learn how to use generative AI to improve product discovery, customer research, market analysis, and strategic decision-making. This hands-on microcredential helps product professionals uncover insights faster, validate ideas, and create smarter product strategies with AI-powered tools.
Credential type: Microcredential
Scott Dunn Trainer Photo
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 4 hours |
 Start Oct 19, 2026 UTC
$350
Register

Course details


Location

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Online

Schedule Details

Monday, October 19 | 2:00 PM - 6:00 PM UTC

Max number of students: 20

Live Online · Zoom Workshop

October 19th, 2026

AI FOR PRODUCT

DISCOVERY & STRATEGY

Microcredential · Scrum Alliance · SEUs Available

Learn to leverage generative AI to uncover customer needs and make more informed product decisions — rapidly. Turn data into direction, and ideas into action.

This course equips you to apply AI confidently across research, planning, and analysis — helping you analyze your market, shape product strategy, and reveal customer behavior patterns with AI.

Who it's for: Product managers, product owners, and product strategists; Scrum teams; UX researchers and designers; business analysts and leaders; and anyone curious about integrating AI into modern product development.

Led by Elite CEC Coach Scott Dunn

Trainer Scott Dunn is certified in SAFe and LeSS and has led multiple companies through their Agile transformation, including Deloitte, Dell, Pacific Life, Safran, Rovi, and NASA. He is one of a very few Certified Enterprise Coaches by the Scrum Alliance — a credential that is peer-reviewed and takes years to attain.

Microcredential · Scrum Alliance · SEUs Available

Customer needs move fast —
your research can't keep up

The problem is…

You don't know how to use AI to analyze your target audience or market
Research and discovery take too long to turn into real strategy
You're not sure how to turn customer data into actionable insights
Your product strategy isn't backed by AI-powered trend prediction
No one has shown you how to bring AI into your discovery workflow
You don't have ready-to-use AI prompts or templates for product work

Struggling to keep pace with what customers actually need? Discover how to leverage generative AI to uncover customer needs and make more informed product decisions, rapidly.

What You’ll Learn

Master AI-Powered Product Strategy

Learn to use AI for audience analysis, market research, and product vision.

Audience & Market Analysis

Utilize GenAI to understand your target audience and analyze the market landscape.

Product Vision with AI

Leverage AI to develop a product vision and strategy aligned with your business objectives.

Trend Prediction & Data Analysis

Use AI to spot hidden patterns, anticipate trends, and inform long-term planning.

What You’ll Practice

Apply AI to Product Discovery

Move beyond theory and make AI an everyday part of your workflow.

Customer Insights with AI

Use GenAI to clean messy data, analyze customer interviews, and reveal behavior patterns.

Idea Generation & Validation

Brainstorm, model scenarios, and validate product ideas with AI before you build.

Ready-to-Use Prompts & Templates

Walk away with practical prompts and tactics you can put to work immediately.

Your Instructor

Meet your trainer

Scott Dunn

Scott Dunn

Founder | Rocket Nine Solutions

CST Certified Scrum Trainer
CEC Certified Enterprise Coach
CAL Certified Agile Leadership Educator
PMP Project Management Professional
SM Scrum Master

20 Years in the Industry

Having worked as a developer (MCSD), manager and project manager (PMP) at Inc 500 and Fortune 500 companies, served as a Scrum Master for over 10 years, worked as an Agile coach at Forrester, and being one of only 30 dual Certified Scrum Trainers and Certified Enterprise Coaches worldwide, Scott brings real-world experience to every class.

100’s of Organizations Served

Between helping NASA deliver payloads to space, helping Kaiser Permanente deliver healthcare on Earth, and coaching Fortune 500 companies including Deloitte, Dell, Pacific Life, Safran, and Rovi, Scott has tailored Agile solutions for hundreds of organizations of every size.

1000’s of People Trained

Scott has had the privilege of training more than 3,000 leaders, managers, engineers and coaches on how to win with Agile. 99% of his CSM students pass their exam on the first try and class feedback consistently scores above 9.5 out of 10.

Your AI for Product Discovery and Strategy registration includes:

Live Online Zoom Training
Downloadable Training Materials
Class Led by Certified Enterprise Coach (CEC)
AI for Product Discovery and Strategy Microcredential
SEUs for Scrum Alliance Members
Official Scrum Alliance Digital Badge
Live, Interactive Instruction — Not a Recorded Video

It’s time to get the expert training you need

Step 1

Register for the
live Zoom class now

You are here

Step 2

Download the materials &
participate over Zoom

Step 3

Gain the clarity, skills &
confidence you need

FAQ

Do I need any AI experience to take this course?

No prior AI experience is required. This introductory course walks you through the tools and concepts in a practical, beginner-friendly way.

Will I learn to code or build AI models?

No. This course focuses on using AI to support product discovery and strategy — not on coding or building AI models yourself.

What credential do I receive after completing this course?

You'll earn the AI for Product Discovery and Strategy microcredential from Scrum Alliance, along with SEUs and an official digital badge to showcase your AI skills.

How is the class delivered?

This is a live, interactive class delivered over Zoom — not a pre-recorded video. You'll receive downloadable materials to follow along and keep afterward.

Register now

Learn to leverage AI for smarter, faster product decisions.

Register Now → Still Have Questions?

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Where & when
  • Mon Sep 21, 2026
  • 2:00 PM UTC
  • Live Online