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Dr. Patrick Seifried


Managing Director, Agile & Management Consultant, GmbH

Location: Kreuzlingen, Thurgau / Switzerland



Dr. Patrick Seifried

In the last few years, I have mainly worked actively on agile projects and consultancy assignments in the field of Internet, software development, telecommunications and banking. I currently work as an external consultant for 1&1 Internet AG in Karlsruhe, Germany as a ScrumMaster and agile coach, with the remit of introducing: "scrum into allocated international teams".

Furthermore, over the last few years, I have supported numerous Internet projects using my expertise and my professional network. I have designed my own Internet project and company,, and implemented this with agile teams as well. I am currently freelance and in this connection founded my own company, GmbH in 2007.

I was born in Rottweil a. N. (Germany). From 1992 – 1996, I studied business informatics at the University of Mannheim, specializing in information technology, object-oriented programming, operations research and marketing and international management. I wrote my thesis, on the topic "Dangers / risks of an Internet solution" at Mercedes Benz US International in Tuscaloosa, Alabama (USA) during my one-year stay. Then at the end of 1997, I commenced by doctoral studies at the renowned University of St. Gallen Institute for Media and Communications Management (Switzerland) with Prof. Dr. Beat Schmid. The time spent as a doctoral student, my dissertation, "Procedure models for knowledge platforms – frames of reference and knowledge services", and successful completion of my PhD in 2001 with magna cum laude, as well as various consultancy and project orders in more than 30 companies, underline the fact that I am very comfortable in the subjects of agile project procedures (scrum), project management and business engineering.

Work experience

dm-drogerie markt GmbH & Co. KG, Agile Coach
December 2013 - Present, Karlsruhe, DE
Agile Project: Multichannel Retailing Onlineshop for dm-drogerie markt. My roles: Agile Coach, Scrum Coach, ScrumMaster

finnova AG Bankware, Agile Coach, ScrumMaster, Product Owner
September 2013 - Present, Lenzburg, CH
Agile Transition to Scaled Scrum. My Roles: Agile Coach, ScrumMaster, Product Owner GmbH, Managing Director - Agile Coach, Scaled Agile Coach, ScrumMaster, Product Owner
June 2007 - Present, Kreuzlingen, CH
Company´s: Agile Consultant in different Company´s performing different scrum roles. Roles: Agile Coach, Scaled Agile Coach, Product Owner, ScrumMaster, Agile Project Manager ScrumMaster, agile coach, agile project manager, product owner, agile and classic project management, business engineering, requirement analyses, conceptions and specifications. Primarily for web-based applications and portals in the various specialist areas, such as Internet, portals, finance, controlling, banking and online marketing.

FileWave (Europe) GmbH, Agile Coach
November 2013 - April 2014, Wil, CH
Agile Transition to three levels. "Making all company levels agile and working within scrum". - Team level - Requirement level - CEO Board level My role: Agile Coach

1&1 Internet AG, Scrum Coach, ScrumMaster
January 2013 - December 2013, Karlsruhe, DE

Division: Development Access Department: Project Management Access Role: ScrumMaster, Scrum Coach I am assigned to 5 dedicated team as a Scrum Coach. Out of these 5 teams I am ScrumMaster for 2 dedicated teams and Chief ScrumMaster for the other ScrumMasters as well. In addition I have to analyze the division how to introduce scrum to the division at all. Changing waterfall Projectmanagement to agile Projectmanagement. Changing waterfall Product Development to agile Product Ownership. Currently most of the processes and projects are related to waterfall but the picture of the future is to establish the scrum flow for software development, project management and product management. This vision has to be developed and implemented by me, bottom up.

1&1 Internet AG, ScrumMaster, Product Owner, Scrum Coach
October 2011 - December 2012, Karlsruhe, DE

Division: Development Hosting Department: Hosting Integration Platform Role: ScrumMaster, Product Owner, Scrum Coach Since I had to establish the complete Scrum Flow throughout different teams within the department I had to take different roles. ScrumMaster and Product Owner for two allocated teams as well as agile coach in the field of development hosting. The development teams are allotted for the development of the 1&1 hosting integration platform (HIP). The team in Karlsruhe implements the back-end (primarily Java, ScrumMaster role) and the team in Romania the front-end (primarily JavaScript, Product Owner role). Furthermore, I support the management of the area in transformation up to agile software development. This includes coaching, mentoring, training and conflict resolution, not only within the department but also cross-departmentally. In the department I am the scrum evangelist and I am consulted as the adviser for organizational decisions. HIP is a multi-channel platform to ensure integration of highly scalable, ro-bust and extendable company services, systems and applications into the allocated, heterogeneous 1&1 hosting system landscape.

1&1 Internet AG, ScrumMaster, Agile Project Manager
May 2010 - September 2011, Karlsruhe, DE
Division: Development United Internet Media Role: ScrumMaster, Scrum Coach Overall agile project manager and ScrumMaster for the ADITION project. In this migration and integration project, the AdServer Dent from the company, Doubleclick activated against further development of the current ADITION AdServer-system. The overall project management includes three main parts: 1) Introduction of the ‘scrum’ agile development method for the implementation phase and subsequent daily business. 2) Migration of the AdServing current generation (Doubleclick) through AdServing next generation (ADITION) 3) Integration of the AdServers ADITION into the existing AdServing system landscape of United Internet Media, as well as 1&1 Internet AG.

CPU Finsys Bankensoftware AG, Agile Requirements Engineer, Product Owner
September 2007 - May 2009, Sankt Gallen, CH
Role: product owner, senior business engineer, project manager for Migros Bank 40 project staff The project required integration of a new platform for the company controlling, as well as migration from SAP to the new platform. The range responsibilities included requirement analysis, conception and consultancy services, development of themed products and specialist concepts for company controlling at Migros Bank, project management for the introduction of the platform based on the overall bank system, Finnova, and the introduction of business intelligence systems. Development in the V-model.

LGT Bank in Liechtenstein, Product Owner
April 2006 - August 2007, Bendern, LI
Division: Group Controlling The area of responsibility included the two units, “private banking Asia” and “private banking Middle East”. The following were the main duties: group reporting (Hyperion), management accounting (ZEB), budgeting, forecasting, planning, management support, contact for local controllers, consolidation support for financial accounting (Hyperion), optimization projects in the con-trolling process, further development of content for the group controlling platform.

Leica-Geosystems AG, Product Owner, Program Manager
February 2004 - March 2006, Heerbrugg, CH
Division: Financial Services Role: Product Owner, Agile Program Manager 60 project staff The main area of activity was positioned between the conception of financial projects and the coordination and communication of corporate finance & controlling and the central IT department. All IT projects arising in finance & controlling were analyzed, designed and co-run. Example projects were system introductions for corporate planning and consolidation (Hyperion), opti-mization projects (SAP FI/CO) and the associated training projects. The internal customers were in 30 countries in 24 sales units, mainly in the USA, Asia and Europe.

Swisscom IT Services, Product Owner
September 2001 - December 2003, St. Gallen, CH
Role: Product Owner I-NET Intra Product: I-NET Intra Overall technical responsibility for product management of the scientific management tool, I-NET Intra, based on a content management system. The area of responsibilities included the following topics: definition of the product strategy and product concept; product controlling, drafting, management and control of product planning; description of product and/or module specifications; product communication and marketing as well as sales-supporting tasks.


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