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Joke Vandemaele


Agile Coach, Agilar

Location: Belgium


Certified Scrum Professional
Certified ScrumMaster
Certified Scrum Product Owner
Registered Education Provider



Agile Coach and experienced Product Owner with an MBA in Marketing Management. In the last years I have coached multiple teams at the Belgian Post and Belgacom while doing double duty as an 'agile mom'. Able to speak Dutch, English, French and understand Spanish. I am currently Agile Coach at Tower Automotive Belgium and Product Owner for Sales, Marketing and Operations at Agilar.

My work in the area of visualizing conversation and decision taking during requirement capturing “power workshops” is considered an important contribution to the agile community and has been recognized with awards, endorsements and invitations to speak at international conferences.

I am a Certified Scrum Master, Certified Scrum Product Owner and a Certified Scrum Professional.


Work experience

Belgacom, Agile Coach
March 2011 - Present, Brussels, Belgium
I am an Agile Coach within the Enterprise Scrum team at Belgacom. I am directly coaching and training various teams and projects.

bPost, Lead Product Owner and Scrum Coach
March 2007 - March 2011, Brussels, Belgium
Starting out with a role as lead business analyst in 2006 I became head Product Owner of the eHR division when Scrum was adopted in 2007; leading one of the most long lived, successful and well documented Enterprise Scrum implementations in Belgium. Since 2008 I coach other business analysts on how to become effective Product Owners and teach them how to facilitate requirement capturing “power workshops”.


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