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Joke Vandemaele


Agile Coach, Agilar

Location: Belgium


Certified Scrum Professional
Certified ScrumMaster
Certified Scrum Product Owner
Registered Education Provider


Certified Agile Leadership 1


Senior Agile Coach and experienced Product Owner with an MBA in Marketing Management. Currently Agile Transformation Coach at BNP Paribas Fortis in Brussels. Over the last two years, coached non-software Scrum teams in the automotive sector at Tower Automotive and Johnson Controls in Belgium. Her early work in the area of visualizing conversation and decision making during inception workshops is considered an important contribution to the agile community and has been recognized with awards, endorsements and invitations to speak at international conferences. She is a Certified Scrum Master, Certified Scrum Product Owner and a Certified Scrum Professional.


Work experience

BNP Paribas Fortis, Agile Transformation Coach
November 2016 - Present, Brussels, BE
Team member of the Agile Transformation Coaches team.

Agilar, Founder and member
November 2007 - Present,
Agilar is a professional services organization specializing in Agile & Lean coaching, training and consulting. I am one of the founders and work via Agilar. Within Agilar we constantly strive to live and implement Agile principles and values for organisational design and management.

Société Générale Private Bank, Scrum Coach
June 2016 - November 2016, Gent, BE
I coached an Agile transition in the IT area of the Belgium head office of Société Générale Private Banking (SGPB) located in Gent. Objectives set by CEO and CIO.

Tower International, Agile Coach
October 2014 - November 2016, , BE
Scrum/Kanban coaching in the Gent factory of Tower Automotive (non-IT environment). Coached all factory leadership (Plant Manager, Production Manager, Logistics Manager, Quality & CI Manager, Maintenance Manager, …).

Johnson Controls, Agile Coach
December 2015 - September 2016, Gent, BE
Scrum Coach for the team handling the improvement projects on the current running Volvo Models in the Gent cars seats factory of Johnson Controls (non-IT environment). The Production Manager of the factory was coached as Product Owner for this team.

Proximus (previously Belgacom), Agile Coach
March 2011 - December 2013, Brussels, BE
As an Agile Coach within the Enterprise Scrum team at Belgacom I directly coached and trained various teams and projects.

bPost, Lead Product Owner and Scrum Coach
March 2007 - March 2011, Brussels, BE
Starting out with a role as lead business analyst in 2006 I became head Product Owner of the eHR division when Scrum was adopted in 2007; leading one of the most long lived, successful and well documented Enterprise Scrum implementations in Belgium. Since 2008 I coached other business analysts on how to become effective Product Owners and teach them how to facilitate requirement capturing “power workshops”. My work in this area has been widely recognized with awards, endorsements and invitations to speak at international conferences. Worked with all levels of management up to the COO.


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