Edward Hoffman

My competitive lifestyle keeps me on top of my game while working on projects small or large. I enjoy working with startups and established companies willing to embrace new age frameworks, methods, and processes as it relates to their entire internal ecosystem and products they develop. Learnt lesson- "If an idea fails, fail fast—before valuable resources have been appropriated" The majority of my time is spent doing, thinking about or striving for the following: Effective project management Scrum process framework and techniques that lie within Drastic improvement in process(es) when an objective is completed Whiteboard sketching and prototyping concepts Competent UX Research A simplistic view solving a complex issue Backlogs and more backlogs Sprint planning and kick-offs Effective management tools Beautifully constructed and well thought-through UX design Interaction design (macro and micro) Having breakthrough and innovative conversations Unified teams Perpetually learning end-users behavior, attention, intent and expectation Team Velocity and effective communication Increasing monetization through secondary and tertiary products devloped Building efficient time cost saving solutions Having fun while working hard