About
Title: VP of Product & Data Sciecne
Ad Tech product innovator with 23 years of leadership experience. I partner with Data Science teams to build Machine Learning solutions that optimize monetization, campaign performance, and audience building.
- Hired and led world-class Product and Data Science teams.
- Created optimization engines for Mobile-First and Native DSPs: Conversion & Win Rate prediction, Fraud detection, and bidding logic. Scaled the mobile solution from 220k to 4.2 billion parameters.
- Launched Contextual Bandits Machine Learning solutions to optimize publisher yield & advertiser conversions.
- Led the development of an NLP classifier that sorts billions of pages into 700+ IAB categories in 11 languages.
- Built a solution that automatically launched tens of thousands of ad campaigns for small businesses.
- Created an in-house Data Management Platform (DMP), which resolved contextual relevance more effectively than Google, as demonstrated by a CTR of 8% and an eCPM of $45.