Rick McLey

Rick McLey – Technology Visionary & Certified Scrum Product Owner

Rick McLey is a seasoned technology executive and Certified Scrum Product Owner (CSPO) with over thirty years of experience driving innovation, operational excellence, and customer-centric solutions in the automotive industry. Known for his strategic foresight and agile leadership, McLey has consistently delivered impactful technology products and platforms that elevate performance and streamline operations.

Drive360 CRM – A Vision Turned into Reality

One of Rick’s most notable achievements is the founding and development of Drive360 CRM, a purpose-built customer relationship management platform tailored specifically for automotive dealerships. Recognizing a significant gap in the market for a system that truly understands dealership operational and sales dynamics, Rick led the product strategy, development, and market launch of Drive360 CRM.

Under his leadership, Drive360 CRM evolved into a comprehensive solution that integrates seamlessly with dealership operations—from lead generation and customer lifecycle management to real-time analytics and marketing automation. The platform empowered dealerships with greater visibility, operational efficiency, and an improved customer experience. Rick’s product vision and technical acumen were instrumental in driving the platform’s widespread adoption and success.

Certified Scrum Product Owner & Agile Leader

As a Certified Scrum Product Owner through the Scrum Alliance, Rick has been a champion of agile methodologies. He uses Scrum to guide product development teams with clarity, efficiency, and a relentless focus on delivering customer value. His agile mindset extends beyond process—it’s embedded in how he builds teams, fosters collaboration, and leads with adaptability in rapidly evolving market environments.

Rick has successfully implemented agile practices across startups and established organizations, helping teams transition from traditional project management models to responsive, iterative development cycles. His ability to bridge business objectives with technical execution ensures that the products he delivers are functional and strategically aligned.

Technology Leadership in Automotive Innovation

Throughout his career, Rick has remained at the forefront of technological advancement in the automotive retail. His work spans integrating CRM systems, digital retailing solutions, marketing automation platforms, and data-driven business intelligence tools. He has consistently pushed the boundaries of what’s possible in dealership technology, ensuring that innovation is always grounded in measurable outcomes and real-world dealership needs.

Mentorship, Vision, and Industry Impact

Rick’s influence extends beyond product development—he mentors emerging technology leaders and advocates for continuous learning. He has guided product owners, developers, and marketers through the complexities of agile execution, encouraging a culture of experimentation and accountability.

With a leadership style that blends empathy, strategy, and execution, Rick McLey continues to be a driving force in reshaping the digital landscape for the automotive industry.

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