Frederic MARTY

Expert in online and mobile service design with more than 12 years of experience with a focus on the eCommerce/eBusiness sector (B2C, B2B, B2G) and financial services sector (Online & Mobile banking, Savings & Investments, Cybercrime ...). I am facilitating the collaboration between Business and the IT to find better solutions for the challenges of today and tomorrow. 

I lead teams, projects and programs using Agile methodologies (Certified Scrum Master and Certified Product Owner) or traditional project management (Prince2 certified). I am used to work in international environments, and to facilitate collaboration with remote and distributed teams. I am a business-minded manager with a strong technical background, and a passion for well-thought solutions, elegant design, usability and excellence in execution. This broad experience ease my quick onboarding on new projects and helps me better understand the point of view of the different stakeholders or people I'll be working with. 

Since 2002, I have been working to improve several aspects of online and mobile services for organisations such as Ahold Delhaize, ING, Dell, EADS, Québec government or the European Institutions.

Specialties: 

• Agile methodologies (Scrum, Kanban, SAFe), Project Management (Prince2 certified), Business analysis, Requirements gathering and management.
• Online sales and marketing: website optimisation, search engine optimisation, traffic analysis and development, sales funnel improvement.
• Compliance: MiFID (Markets in Financial Instruments Directive), PCI-DSS (Payment Card Industry Data Security Standard).
• Online behaviour analysis: web analytics (Google Analytics Individual Qualification), focus groups, and user testing. 
• User centered design and information architecture tools and methods.
• Web accessibility: successful implementation of WAI-WCAG level AA to make websites usable by all (including blind, deaf, colorblind, etc.).
• Stakeholders management
• International business environment