Kathy Davidson

Kathy Davidson is a marketing and analytics leader with over 20 years of experience in transforming data and analytics into actionable insights and solutions that drive business marketing success stories. She has a proven track record for organizing, managing, and inspiring talented individual analysts to become high performing teams that deliver business value to clients and business executives. Her expertise includes data science; descriptive, diagnostic, predictive and prescriptive multi-channel marketing analytics; and primary marketing research. Her industry expertise includes Telecom, Retail Banking, Vacation Ownership, Education, Investment Services, Insurance, Retail, Health Care, Energy, B2B, and Nonprofit.