Aleksandra Westfal
About
Aleksandra is a Product Owner and Discovery Coach. She enables teams and organisations adopt and drive user-centered product development practices that result in smart product decisions.
In 2012, she started her agile path working as a Product Owner and Business Analyst for a web developmemt agency that builds custom web and business applications for startups and enterprise companies. There she helped startups to succeed in their next financing round via rapid prototyping. Her experience of the benefits of a lean start up mentality shaped her skillset. Her customer-centric approach made her move up to work for larger companies in the agile product development for ecommerce platforms and marketplaces. In 2016 she was hired as the first Scrum Master in a Berlin based Tech Startup. There she has contributed to the expansion to a team based agile model in the engineering organisation.
Her background includes experience in agile and lean practices, experience in applying product discovery techniques (Design Thinking, JTBD, Persona, User Research, Rapid Prototyping), business analysis, hypothesis-driven product development, (agile) project management, agile coaching, experienced in the ecommerce and mcommerce industry.
Experience and services
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Career history
- 2018-01-01 - present - Lean-Trail Consulting (Agile Product Development & Coaching)
- 2013-06-01 - 2014-03-31 - Motor-Talk GmbH (Product Owner & Cooperations)
- 2014-03-10 - 2016-05-31 - magari-internet GmbH (Senior Product Owner)
- 2016-06-15 - 2017-12-31 - Newstore GmbH (Scrum Master, Agile Enabler)