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Sallyann Freudenberg


Certified Scrum Trainer, Agile and Lean Coach

Location: UK


Certified Scrum Trainer
Certified Scrum Professional
Certified ScrumMaster
Certified Scrum Product Owner
Registered Education Provider


My Courses

Certified ScrumMaster®
7-8 December, 2017
Location: Manchester, United Kingdom of Great Britain and Northern Ireland

Certified Scrum Product Owner®
11-12 January, 2018
Location: London, United Kingdom of Great Britain and Northern Ireland

Certified ScrumMaster®
25-26 January, 2018
Location: London, United Kingdom of Great Britain and Northern Ireland


Sallyann Freudenberg is a Certified Scrum Trainer and independent coach. She is passionate about collaboration and creating sustainable agile organisations and has played a key role in a number of very large-scale agile transitions. Sal's courses are highly interactive and draw on stories and experiences from her long-standing Agile and I.T. Career. Recently she has co-facilitated workshops focused on Trust in agile teams (SPA, Agile Business Conference, XPDay, Scrum Gathering Paris) and has co-created (with Karl Scotland) a new Lego game to help participants consider the differences between plan-based, phase-based and flow-based ways of working.

 Along with agile coaching and mentoring, Sallyann does a substantial amount of facilitating, and is known for bringing ‘tricky’ sessions to successful outcomes. These sessions tend to be tricky either in terms of subject matter (e.g. retrospecting on unsuccessful or emotive events) or participants (e.g. many stakeholders with differing viewpoints and opinions).

Sallyann holds a PhD in collaborative software development. She focused in particular on the subtle ways in which members of agile project teams (especially pair programmers) interact. Sallyann is fascinated by the cognitive and behavioural aspects of our interactions and has published (under her maiden name of ‘Bryant’) in The International Journal of Human-Computer Studies. She has also presented her work at a range of international conferences relating to Agile methods (Agile, XP), Collaborative working (COOP, VL/HCC) and the Psychology of Programming (PPIG).

Organizations I Train Through

Approved Courses


  • Certified ScrumMaster


  • Certified Scrum Product Owner


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