Rafael Croce
About
Over the past 15+ years, I’ve partnered with executives to lead Digital Transformation initiatives across multiple industries and business models throughout North America, South America, Europe, and the Middle East.
I help organizations translate business strategy into actionable roadmaps, scalable digital products, and technology solutions that improve customer experiences, enable growth, simplify complexity, and create measurable business value.
My experience spans Technology Leadership, Enterprise Delivery, Digital Products, Strategy & Roadmaps, Program Management, Artificial Intelligence (AI), Cloud Platforms, Digital Channels, Customer Experience, and Organizational Transformation.
I believe sustainable transformation happens when people, processes, and technology evolve together. Building high-performing teams, developing talent, fostering collaboration, and creating a culture of trust, accountability, and continuous improvement have been the foundation of every successful transformation I’ve led.
Passionate about technology and people, I’m continuously learning, evolving, and looking for better ways to connect business strategy, leadership, and modern technology. I recently completed a Master of Science in Information Technology, complementing my MBA in Project Management.
Experience and services
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Career history
- 12/01/2025 - present - BB Americas Bank (Digital Bank & Digital Channels Manager)
- 03/01/2023 - 11/30/2025 - Wex (Principal Program Manager)
- 02/01/2022 - 01/31/2023 - Du (Digital Delivery Principal)
- 03/01/2018 - 02/01/2022 - Farfetch (Senior Delivery Manager)
- 02/01/2017 - 02/28/2018 - Iterative (Senior Project Manager)
- 01/01/2017 - 02/01/2015 - Smiles (Senior Project Manager)
- 08/04/2014 - 02/01/2015 - SAP (Senior Program Manager)
- 08/01/2013 - 08/31/2014 - TBWA/Worldwide (Project Manager)
- 03/01/2011 - 07/31/2013 - Fleury Group (IT Project Coordinator)
- 12/03/2007 - 02/28/2011 - Unimed (IT Project Coordinator)