Mark Ulbrich

I lead product operations, drive digital transformation, optimize workflows, and enable AI-driven automation for automotive and technology companies. With 15+ years of experience across automotive, enterprise platforms, and B2B technology, I advise SaaS and tech founders targeting the automotive sector on go-to-market strategies, OEM stakeholder engagement, partner program approval processes, and product adoption best practices.

Recently, I delivered Vision AI Explorer, an interactive demo app that lets users explore and test Google Cloud Vision API features. I also automated data-quality audits for OEM dealer locator APIs and websites, helping identify content gaps and compliance risks in dealership information.

With over 8 years at Audi of America, I led digital transformation across more than 300 dealerships. My work included deploying B2B iOS apps, web portals, partner programs, digital retail tools, an enterprise lead-management system, CRM integrations, and Salesforce Service Cloud pilots. These initiatives drove a 51% increase in dealer adoption of Audi partner software, an 185% increase in user engagement, a 30% boost in lead conversion rates above the brand average, a 54-point increase in J.D. Power Sales Satisfaction scores, and an 87% decrease in manual website audits.

I have also implemented solutions in the U.S. and China, spanning CRM deployment, digital product management, marketing, GTM strategy, and leadership of cross-functional programs.

I specialize in:
• Digital Transformation & Enterprise Enablement
• Product Operations & Workflow Optimization
• AI/Automation Delivery (Vision AI, RPA, Data Quality Automation)
• Automotive Retail Technology, CRM & Dealer Solutions
• GTM Strategy, Program Management & Cross‑Functional Alignment

Learn more at: mark‑ulbrich.com