Mikey Centrella

In digital marketing, I have used Agile theory and SCRUM methods to reinvent the creative advertising and communications model.  We are in an era of digital transformation and marketers have to be ready to react to real-time, mobile, and social media.  With a proven track record of building and sustaining highly successful digital programs, I've used agile to deliver many types of programs: seo/sem, social media, websites, mobile apps, display advertising, re-targeting advertising, in-store digital advertising, event activations, ecommerce portals, online video, broadcast tv, print collateral, product design, marketing campaign strategy, paid media strategy, ideation, concepting and more.  My expertise is defining the right strategy for leveraging digital channels and capabilities to deliver maximum results. I have led multifunctional teams and direct reports to amplify success for clients via optimization of organic, paid, and earned media through orchestrating content, events, advertising, and conversation tactics.  For me, it is all about gaining insight into client business goals and becoming a trusted partner to help shape the best solution to achieve ROI.