Laura Sullivan, CSM, CSPO
About
Responsible for the global IT transformation of Hertz's legacy CRM & loyalty systems to the new $40M SalesForce cloud-based architecture and IT operations for B2B sales, customer care, B2C, loyalty, and marketing communications. Building strong IT and business partner relationships, developing long term strategy plans, and grooming marketing and technology’s backlog. Program director for front and backend financials system teams responsible for deploying EMV, PSD2, tokenization, credit authorization and Oracle Financials. Manage SalesForce and IBM delivery contracts, change orders and resource allocation against Net Present Value (NPV). Responsible for the global IT transformation of Hertz's legacy CRM & loyalty systems to the new $40M SalesForce cloud-based architecture and IT operations for B2B sales, customer care, B2C, loyalty, and marketing communications. Building strong IT and business partner relationships, developing long term strategy plans, and grooming marketing and technology’s backlog. Program director for front and backend financials system teams responsible for deploying EMV, PSD2, tokenization, credit authorization and Oracle Financials. Manage SalesForce and IBM delivery contracts, change orders and resource allocation against Net Present Value (NPV).
Experience and services
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Career history
- 05/29/2017 - present - Hertz Corporation (IT Portfolio Manager)
- 03/03/2014 - present - Transunion (Director, PPM)
- 11/26/2018 - 09/20/2019 - Hertz Corporation (Director, Digital Transformation)
- 10/31/2011 - 06/21/2013 - TriZetto (Director, Product Development)