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Justin Leader


Agile Transformation Coach, Project Manager, Consultant

Location: Los Angeles, CA


Certified ScrumMaster

Groups I belong to

Agile / Scrum LA


Justin Leader is focused on improving quality and productivity in the consumer and enterprise software industry. He specializes in solving organizational and process problems, including transforming process for large enterprise teams and scaling start-up organizations.

He is a Certified ScrumMaster with 10 years of experience leveraging project management and production experience in software, video games, television and live entertainment. As the Agile Transformation Coach for Go2Group, he has coached teams at enterprise-level technology firms, including Dell, Lockheed Martin, McGraw Hill, TravelPort, Informatica and Omnigon including private coaching and training. Engagements with corporate divisions of up to 3,500 staff include long and short-term assessments, customization of methodology, and building consensus among executive management and stakeholders. Implementations include software tools for new systems, intensive staff training and long-term coaching to measure and effect transitions with increased productivity. Additional work included sales at industry conventions to meet with current and potential clients.

Justin recently presented a lecture at the Casual Connect conference in San Francisco entitled “Production Methodologies and Tools for Small Studios.” Previously, he lead product production for Big Red Button, including managing development direction, publisher relations, operations, IT, QA and HR. 

Justin is currently the co-chair of the Anti-Defamation League’s Glass Leadership Institute for the Pacific Southwest and has been the Chairman of the Board of Trustees of the Melodramatics Theatre Company since 2004. Earlier, Justin worked on unannounced projects with Jerry Bruckheimer Games and did contract negotiations for the Strategic Sourcing division of NBC Universal under their Director, John Eicher.


Work experience

Go2Group, Agile Transformation Coach and JIRA Expert
January 2012 - Present, Los Angeles, CA, United States

Dell Computer – Consultant to Alienware and KACE divisions, responsible for process change planning and implementation, including customized Agile development methodology. During the 15-month engagement, the Dell teams coached have shipped over 25 hardware and multi-platform software products. Ongoing on-site and remote training and Agile coaching. Responsible for methodology strategy and Dell’s software development lifecycle management software (JIRA) customization, that supports, per year, 24,000 issues, 6,000+ users, and over 75 product releases.

95% of the 400 staff supported at Dell continue Agile methods after 12mo’s due to measured productivity gains


Other Clients – Additional clients include global data analytics firm Informatica (2,800 employees), and e-commerce provider for the travel industry, TravelPort (3,500 employees). Client engagements ranging from focused work with small teams to supporting large corporate divisions with long and short-term environmental assessments, customization of methodology, and building consensus among management and stakeholders. Extensive customization and training for software tools such as JIRA for teams throughout the world. Intensive Agile training and long-term coaching to measure and improve workflow. Lead Agile consultant and point of contact at industry conventions meeting with current and potential clients.

Unified business and development workflows for TravelPort’s 3,500 staff with custom scaled agile framework

Member of award-winning team driving the highest sales of software development management tools

Big Red Button Entertainment, Producer
February 2013 - September 2013, El Segundo, United States

Development Direction – Acting as the lead producer and project manager through the prototype, pre-production, and full production phases responsible for the on-time, on-budget delivery of currently unannounced videogame software projects. Scaled company from startup staff of 14 to 65 plus foreign outsourcing for the 2,200 person-months workload and three year production schedule. Developed internal process standards and training for team managers and ScrumMasters. Built framework for long-term strategic planning. Customized adaptive and combination Agile Scrum, Kanban and waterfall software development methods and implemented phased adoption studio-wide. 

Increased teams’ efficiency 65% (based on work-per-sprint) over 14 months with custom development method

Delivered 14 milestones on time, averaging 23% savings vs. internal budget due to rapid prototyping

Awarded company’s first ‘greenlight’ contract for full production due to rapid iteration on 9-month prototype


Organizational Development – Developed internal staff development system. During over 500 weekly one-on-ones over 24 months, coached 8 department leads in management techniques focused on feedback, coaching, and one-on-one meeting skills. Rolled out annual employee self and peer reviews.

Reduced staff attrition after three months; only 2 additional staff left in the remaining 28 months

Jerry Bruckheimer Games, Coordinator
October 2009 - February 2011, Santa Monica, CA, United States

Managed Los Angeles office of Executive Production company with staff in San Francisco and Seattle. Coordinated project management and business development with Jerry Bruckheimer Films and TV (revenue of $20B), global publisher Viacom, and external studios and vendors. Reported to Presidents of Production and Development.

Fun at Work, CEO
January 2008 - February 2011, Los Angeles, CA, United States

Founded app development firm, created original and for-hire mobile apps. Designed products and managed Agile Scrum-based development on low-budget productivity apps for iOS and Android with external developers on 8 mobile apps. Designed and produced social networking app Prayground using off-the-shelf frameworks and consultant developers and artists.

Raised angel funding for Prayground, a social networking iOS app through early interactive prototypes

Sold over 200,000 units on iOS App Store, with stable ROI of 1,000% annually by innovating on texting apps

Received unanimously 5-star reviews for flash game port Battlepaint costing only $3,800 to build

General Electric / NBC Universal, Master's Degree Internship
July 2008 - May 2009, Universal City, CA, United States

Supported business analysis with technology solutions to migrate Strategic Sourcing and Negotiations department to shared databases to track the $650M+ per year in negotiated savings in on-going vendor contracts for all of NBC Universal business. 

Reduced costs $4.5M by coordinating intensive year-end contract renegotiations with over 80 vendors

Melodramatics Theatre Company, General Manager and Artistic Director
August 2004 - June 2007, Ithaca, NY, United States

Served as General Manager and Artistic Director of the non-profit theatre organization, responsible for fulfilling the mission to balance artistic excellence and audience entertainment. Recruited and managed paid and volunteer 50-person staff. Built structure for knowledge management to maintain institutional knowledge during staff turnover. Was responsible for artistic quality and company finances, operations, and HR. Board of Trustee member since leaving in 2008.

Sold to full capacity for three years through early use of localized internet and Facebook ads since 2004. 

Built successful organization through tight focus on company mission and excellence in execution

Achieved annual growth of budgets through repeated review of processes to decrease risk

Managed 3 successful leadership transitions through mentorship and leadership as Board Chairman since 2008


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