Erika Taylor

Erika D. Taylor is a dynamic marketing executive and beauty industry innovator with over 22 years of experience in textured hair care, including consumer packaged goods (CPG), and private-label brands. A product development expert and licensed cosmetologist, Erika has earned impeccable recognition for delivering consumer-led, efficacious hair care solutions that elevate the overall consumer experience. Her exceptional agility, keen market foresight, and remarkable ability to analyze and translate complex data into innovative, high value products sets her apart.

As Senior Director of Innovation & New Product Development at Mielle Organics, a Procter & Gamble subsidiary, Erika led the Mielle brand innovation roadmap, pioneered award-winning collections, and expanded Mielle’s presence across mass, drug, and beauty specialty channels. Under her leadership, she increased market share by launching over 30 new products in 3 years and strategically revitalized the Mielle portfolio, refreshing classic hair care products and identifying white space opportunities in top performing hair care collections.

Erika’s success results directly from her ability to lead, coach, and mentor cross-functional teams, influence stakeholders effectively, and maintain unwavering focus on the North Star—the Consumer.