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Armin Hoffmann


Head, MediaMarktSaturn

Location: Ingolstadt, Germany


Certified Scrum Professional
Certified ScrumMaster
Certified Scrum Product Owner


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IT executive (M. Sc. Electrical Engineering) with over 20 years of professional experience in Europe, Asia and US. Thereof more than 15 years of management experience including P&L responsibility for business solution development, operations, architecture and strategy for large size, multinational organizations. Long track record of aligning IT architecture with business strategy at enterprise level.

Currently servant leader and agile coach for multiple business solution DevOps teams as pioneer for new business models of MediaMarktSaturn Retail Group, the European market leader in consumer electronics retailing.

Prior transforming as internal agile coach the IT service provider into a customer centric, lean, agile and innovative organization.

Previously was Head Business Relationship Management, developing the team into a team of Product Owners managing the IT solution and service delivery to the multinational, omni-channel retail corporation.

As Director Business Solutions, Scrum of Scrum Master and Chief Product Owner, implemented a brand new cross-channel IT application landscape with standard applications using agile methodology to set up the business for Media Markt China and support the aggressive growth strategy for Asia.

Previously was an executive with multiple IT service providers. Primarily focused on leading the implementation of custom developed core business applications, while also working on innovative web solutions. Built a joint team of in-house employees and onsite as well as Indian offshore system integrators.

As manager of a leading global management consulting and professional services company he earlier consulted the top German, UK and Singapore multinational telecommunication companies to succeed in phases of market upheaval by implementing customer care and billing solutions as well as innovative data solutions.


  • IT-Management
  • ERP, Omni-Channel, CRM, e-Commerce, POS, Sales, Order Management, Billing, Supply Chain, Business Intelligence, Product Management, Finance, Application Integration
  • Retail, Telecommunication, Utilities, all consumer focused industries
  • Incumbent Enterprise, Start-up
  • Leadership, Management, Transformation, diverse teams
  • Agile, Lean
  • Scaled Scrum, V-Model
  • Germany, Europe, Asia, China, Shanghai, Singapore, United States

Articles I've written

Success Story: ERP Implementation for Expansion to China
Here's how Media Markt China created a novel ERP (enterprise resource planning) suite within 12 months, thanks to a collaborative, distributed team leveraging Scrum. . . .


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