Anna Harasimiuk
About
User Experience professional specializing in usability, user research, and translating the needs of clients into the research methods that bring meaningful insights and actionable recommendations to create great products. Seasoned veteran within the travel technology space, successfully leading research efforts for hospitality products, experienced in all phases of user research, from discovery methods to formative and validation usability studies. Led complex mobile and desktop research projects for products suppoting hotels, airlines, and travel agencies, as well as websites, Intranets, internal employee productivity tools, and business intelligence dashboards.
Specialties: generative user research, ethnography, contextual inquiry, user and stakeholder interviews, diary study, field studies, user task analysis, focus groups, remote unmoderated testing, usability testing, Rapid Formative (RITE) testing, design walkthrough, comparison tests (A/B testing), spot check, baseline usability, benchmark usability, card sorting, journey mapping, empathy mapping, personas, agile, design thinking, design strategy.
Certifications:
Certified ScrumMaster® (CSM)
HFI Certified Usability Analyst (CUA)