Aaron Gennara Zatelli

I help organisations in meeting and exceeding their goals through successful design and implementation of robust business strategies. I possess extensive experience in consultancy and advisory services for directing sales, employees, operations and customer strategies to drive business development and enhance overall performance.
I am proficient in strategic business development, strategy planning and execution, corporate and commercial strategy, commercial excellence, revenue growth management, route to market, portfolio optimisation and entrepreneurial and leadership skills.

Deep expertise in fast moving consumer goods (FMCG), including soft drinks, food, confectionery, baby food, coffee, frozen food, dairy, pet food, beauty care.

I am a dynamic and resourceful entrepreneur with specialist expertise in utilising exceptional interpersonal, analytical, resource optimisation, and organisational skills to plan, execute, and control multiple high-value projects within scope, time and budget.

While others take pride in meeting all standards set before them, my passion is for delivering service that goes beyond organizational expectations, creating a win-win scenario for everyone involved.


A few highlights of my career include the following:

- Provided executive-level leadership for efficient planning and implementation of robust commercial strategy and business development strategies to augment the achievement of predefined goals and objectives.

- Envisioned and implemented a robust revenue growth management and commercial excellence end-to-end program for achieving business and revenue growth; achieved +10% profitability in three years.

-Directed the management of wide range of business development and operational tasks and responsibilities for a start-up business, including identifying potential customers, and following up on new business opportunities.