Ronica Roth


Agile Coach & Solutions Evangelist, Rally Software

Location: Boulder, CO



Certified Scrum Trainer
Certified Scrum Professional
Certified Scrum Product Owner
Certified ScrumMaster

My Courses

Certified Scrum Product Owner®
16-17 September, 2014
Location: Denver, CO, United States

Groups I belong to

Agile Denver


Ronica Roth brings incomparable energy and passion to teaching and facilitating Agile principles and practices. Her mission is to build learning organizations that honor the individual, give everyone the chance to do what they do best, and harness the power of team to amplify great work and produce great software.

Throughout her software career, and particularly since beginning to adopt Agile practices in 2003, Ronica has helped business and technology people collaborate daily to plan and prioritize projects and backlogs for value, quality, and innovation. As a business analyst and product owner, she has tried to focus the business on possibility, and inspire dev teams with the stories behind every requirement.

As an Agile Coach at Rally for four years, Ronica has:

  • Guided dozens of companies as they rolled out Agile at scale.
  • Launched and coached many dozens of teams through iteration and release planning, delivery, and retrospection.
  • Certified hundreds of ScrumMasters and Scrum Product Owners.

She has worked with ISVs and IT departments in companies in many industries, including healthcare, finance & insurance, government, telecommunications & media, helping Rally guide customers through iterative and incremental organizational change, following their individual art of the possible to bring new success.

As Solutions Evangelist, Ronica works with stakeholders to set strategy for evolving Professional Services offerings that support our customers’ needs for Agile coaching, consulting, and training.


Organizations I Train Through

Approved Courses


  • Certified ScrumMaster


  • Certified Scrum Product Owner

Extended Education

  • CST Extended Education Course

Work experience

Rally Software, Solutions Evangelist
September 2010 - Present, Boulder, CO, United States
I serve as product manager for our portfolio of Services, including training, coaching and transformation consulting; partner-delivered services; and technical services. Internally and to the market, I promote Rally whole solution of product combined with services that help companies successfully adopt Agile practices and build Agile businesses.

Rally Software, Agile Coach
September 2006 - September 2010, Boulder, CO, United States
As Agile Coach at Rally, I taught training courses on Scrum and Agile, including ScrumMaster and Product Owner training. I also helped launch new teams and programs, and guided companies in their Agile transformation. I also helped develop new and improved training material. I also provided marketing and thought leadership support by speaking at conferences and other events.

Madison Capital Management, Product Owner
November 2004 - August 2006, Greenwood Village, CO, United States
Served as Business Analyst, Product Owner and change agent, helping this small internal IT organization adopt Agile/Scrum. Madison ran its business on homegrown portfolio management software that supported many internal departments. We leveraged Scrum to deliver more value to the business faster.