Julie Cook

Julie has worked in partnership with clients across industry sectors in their pursuit of innovation and business transformation efforts by designing and reimagining digital projects to improve B2B and customer facing services. A design leader with deep experience in improving and redefining product and service experiences in financial services, retail, health, manufacturing, government and education sectors. She is heavily involved in equipping leaders and teams with the tools, coaching and resources to improve digital capability at institutional level as well as attracting and retaining digital talent. Actively involved in coaching and lecturing on design topics in higher education as a lecturer.

Leveraging her expertise in Service Design, Consumer and Market Segmentation with a strong focus on contextual research ( to help uncover tacit knowledge), business ethnography (identifying human factors that directly affect your service delivery and business processes), experiential marketing (creating meaningful experiences and engaging touchpoints) and seeding trials (to increase the uptake of your services with precision), her approach is efficient and cost effective.

She has a proven track record in generating insights, designing and marketing service experiences.