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Deema Dajani


Agile Coach, Rally Software

Location: Ft. Lauderdale, USA


Certified ScrumMaster
Certified Scrum Product Owner


Groups I belong to

South Florida SUG (SOFSUG)


Deema Dajani is an Agile transformation expert and enterprise coach, focused on scaling Agile.  Deema successfully rolled out Agile in companies ranging from pre-IPO start ups to large global Fortune 100's.  Certified by Ken Schwaber in 2004, she is an active practitioner with experience as SM, PO, CPO, team coach, and now as an enterprise coach and Agile enabler. 

Agile has been woven into Deema's career as she delivered value into the market place with innovative products and growth strategies for start ups.  Starting as a management consultant with Accenture, and transitioning to become a successful leader and Director of Strategy and Process Excellence in fast growth organizations.  Deema drove growth at scale with results such as 5 consecutive years of 40-50% YOY revenue growth through new product development and opening international markets in the payments space. Deema holds an MBA from Kellogg School in Northwestern.




Work experience

Rally Software, Agile Coach
March 2014 - Present,
Coach and transformation consultant, helping organizations adopt Agile at scale. Certified SPC with Scaled Agile Academy.

Articles I've written

Is Your Leadership Ready for Agile?
Executive leadership often advocates going Agile, but do they really understand what it means?

Three Myths Busted
Many of the challenges faced in introducing Agile are actually based in myth rather than reality. You may hear your organization executives or your teams repeating them. Let's take a look at three of those common myths and help you arm yourself with good responses.


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