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Erika Frey-Hasegawa, MBA


Digital Media Consultant, Swisscom Event & Media Solutions

Location: Zurich, Switzerland

+41 79 136 4125


Certified ScrumMaster
Certified Scrum Product Owner



Based in Zurich, I'm now working as a Digital Media Consultant for Swisscom Event & Media Solutions, since World Television was acquired on October 1st, 2015. A former Think Tank, World Television is now a creative digital media agency- a leader in webstreaming technology in B2B corporate communications.

I'm agile, dynamic, results-driven, customer-focused and a teamplayer.  I have lived and worked in several cities and countries, including, New York, Boston, Los Angeles, Geneva and now Zurich. I have fifteen years of experience managing big sales & marketing campaigns with key account responsibilities. Since discovering Scrum and becoming certified by Jeff Sutherland, I feel the difference in the way we work on a daily basis. No matter the industry.

I feel lucky to have made a successful career transition to the world of agility and information technology. Some answers, lots of new ideas and possible solutions presented themselves in a Harvard Summer School course "E-Commerce Strategy" back in 2005. I was hooked... and more than a decade later I'm still loving learning about new technology everyday.

Work experience

Swisscom, Digital Media Consultant
October 2015 - Present, Zurich, ZH, Switzerland
Swisscom AG is a major telecommunications provider in Switzerland. Along with Swiss Post, it is a successor company to the former state-owned PTT (Post, Telegraph and Telephone). Its headquarters are located at Worblaufen near Bern. The Swiss Confederation owns 51.0 percent of Swisscom AG. As of the end of 2014, Swisscom had around 21,000 employees and generated revenues of approximately CHF 12 billions. Swisscom was ranked 20th in the recent list of the Global 100 Most Sustainable Corporations in the World. Starting Summer 2016, Swisscom Event & Media Solutions will provide Openair St. Gallen with the cashless payment and access control system from Intellitix. With this partnership, one of Switzerland’s most established festivals has opted for a highly efficient, secure, global and market-tested solution. As a technical agency, we provide digital services along the entire event chain. We provide or temporarily install infrastructure while also rendering multimedia services either on-site or in companies’ in-house studios. With a team consisting of ICT specialists and experienced live-communication experts, we are fully able to meet the demands of a dynamic events market. We offer consultation in the following areas: Constructive consultation. Innovative live communication. Media Production - Webstreaming - B2B Financial Reporting - AGMs, Town Halls. Public Events, Corporate Events, Video Communications, Digital Venue. Connectivity, Cashless Payment, Ticketing, Event App Music Festivals - Open Air St Gallen

World Television, Senior Account Manager
January 2015 - Present, Glattbrugg, ZH
Provide strategic marketing, communications and technical recommendations for corporate webcasting and creative video productions for both intranet and Internet.

Swiss Re, New & Social Media Consultant
November 2013 - December 2014, Zurich, Zurich, CH
Provided strategic marketing and communication advice for the revamping of various talent portals, including the Swiss Re Academy, Virtual Career Centre and in house social media platform groups. Orchestrated company-wide events to increase awareness of leadership development, career development, training opportunities and various Human Resources programs at Swiss Re.

Wonderware SA, Area Sales Manager
October 2011 - May 2012, Morges, VD, Switzerland
Sold strategic industrial software solutions to customers in several different industries, incl. Emmi, Nestlé, etc. Identified new projects with current and new clients throughout Switzerland in various industries. Performed technical presentations, including partner add-on solutions, at clients sites and to new prospects. Advised key accounts how to optimize and integrate IT with automation systems for decentralized sites.

Percussion Software, Marketing Communication Specialist
December 2009 - August 2010, Woburn, MA, United States
Created marketing content, such as blogs, white papers, press releases, case studies and web copy to support SEO efforts. Managed daily updates using CM System/ CM1 on Percussion’s web properties & social media channels (LinkedIn, Facebook). Delivered web performance data compiled through Google Analytics ™ to Sales teams to drive sales. Organized webinars and user group seminars (30-60). Clients of Percussion's WCM solutions, included, The Motley Fool,, etc. Communicated with sales engineers about digital marketing ‘best practices’ to improve user experience. Moderated user chat rooms, stayed up to date on consumer trends, and communicated feedback to developers.

Harvard University, Technical Specialist/ Coordinator
September 2005 - December 2009, Cambridge, MA, United States
Improved technical systems to deliver a unified identification, access and cashless card system for SmartCard ID initiative. Participated in the development and implementation of the ID Services web portal for customer self service. Reported customer feedback, brainstormed ideas and made recommendations for eLearning program. Resolved technical issues for client-facing innovative distance education program developed. Trained computing lab staff and students on Mac OS systems and championed usage and integration into University.


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