Francis Delusong

With over 15 years of experience leading CRM-focused projects in Wealth Management, Asset Management, Insurance, and Mortgage Lending, Francis has transitioned into Sales Operations, where he oversees and supports the Salesforce CRM at Info-Tech Research Group.

Before joining Info-Tech Research Group, Francis held several key roles in CRM leadership, including Senior Salesforce Product Owner and Product Manager. He has supported multiple Salesforce instances in Wealth and Asset Management, notably driving the Salesforce strategy to empower the Mobile Advisor Team at Scotiabank. Additionally, he was a Manager in Accenture’s Salesforce consulting practice, collaborating with clients across various industries such as retail, automotive, and financial services.
Prior to his focus on CRM project delivery, Francis gained experience in Business Solutions, Sales & Trading, and Wealth Management.

Certified as a Scrum Master and Advanced Scrum Product Owner, Francis also previously dedicated time to the Salesforce community as a leader for Salesforce Administrators in Toronto. In this role, he brought together like-minded CRM professionals to network, share insights, and foster learning within the Salesforce ecosystem.