Martha Reynolds

Martha Reynolds is a Certified Scrum Master with over a decade of experience managing projects and 3 years working with Agile teams.  Martha specializes in Search Engine Optimization / Digital Experience work and has managed large-scale implementation projects on Fortune Top 20 websites.  Working with remote teams and coordinating Change Management plans for new business process improvements is par for the course in her line of work.  

Martha has primarily managed waterfall projects using the Project Management Institutes best practices of project initiation, planning, execution, and closeout.  From 2006 - 2011, Martha lead the SEO Implementation efforts at Verizon.com.  This was a new process and allowed her to develope new business processes and coordinate with IT, Marketing, and Development teams to gain acceptance and steamline workflows. The model soon moved from Waterfall to utilize more Agile methods, even thought it was not a true Agile project method.  This exposed Martha to learn more about collaborative and iterative methods of project management.

In 2012, Martha received her Scrum Master Certification and initated using the Agile project management method in the Online Marketing dept at Illumina.  This was the first time Agile had been introduced to a marketing team and resulted in some unique challenges.  Implementing some Change Mangement and Training to the team mebers was cruicial to gain acceptance in this new collaborative format. 

Now, Martha is a business consultant at Slalom Consulting and working on SEO projects for AT&T.  The digital team utilizes true Agile project management methodoligy and the teams work to iterate website development projects in an ongoing process.