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Jacob Creech


CEO, Boost Agile

Location: Shanghai, China


Certified Scrum Professional
Certified ScrumMaster
Certified Scrum Product Owner

Groups I belong to


Scrum Shanghai


Jacob Creech

I have a wide range of experience working with software and web development companies both in New Zealand and China, in a wide number of roles including as Agile Coach, Trainer, Scrum Master and Product Owner.

I am currently working as CEO of Boost Agile in Shanghai - helping businesses and teams introducing Agile. I provide support through Agile/Scrum transformations with Agile/Scrum coaching and training services - specifically targeted at large scale Agile implementations in multinational enterprises. I am very passionate about Agile and helping both businesses and teams get the most out of Agile processes. 

I especially enjoy making happier teams, happier workplaces, and more productive environments, and helping teams and individuals reach their potential.

I believe Agile culture is the driving force behind successful Agile implementations. I think we have to live the Agile values that we espouse as coaches, and practice Agile values in all aspects of my life. I know that supporting people is key to producing better outcomes for businesses. I also believe in taking a lean approach to business management and making sure we can deliver more value sooner.

I've passionate about communities and I'm active in both New Zealand and China. In Shanghai I've set up a popular Agile/Lean Startup User Group which helps all members of the local Agile/Lean Startup community to increase their skills and develop their networks. In my spare time I also run the Shanghai Photography Meetup group.

I'm a Scaled Agile Framework Program Consultant (SPC), Certified Scrum Master (CSM), Certified Scrum Product Owner (CSPO) and a Professional Scrum Master (PSM) with a passion for helping projects succeed and delivering higher quality software sooner. 

If you'd like to know more about me, or you'd like to learn more about Agile, feel free to get in touch - I'm always happy to share and learn, and I'd love to connect.

Work experience

Boost Agile, CEO
October 2011 - Present, Shanghai, China
As CEO and co-founder, my role at Boost Agile is all encompassing. I've taken this company from formation in the complex Chinese environment to a business the can deliver great value to the businesses and people that we work with. My role covers both training and coaching in Scaled Agile implementations, working with teams and businesses through Scaled Agile adoption and transformation - leading in turn to increased performance, happier teams and workplaces, and lower costs for the development process. Our motto is 'We help you deliver higher quality software faster'. We work with mainly with Multinationals and businesses that view software as their competitive advantage. We help business and teams at all stages of Agile adoption to help optimize their processes, and can coach them through each step along the way. We are a big proponent of Agile - including Scrum, XP and Kanban, and help support the Agile community in Shanghai through our Agile/Lean Startup User Group, and a range of courses about Agile. We run regular meetups around both Agile and the Lean Startup movement, and are committed to making an ongoing contribution to the community.

Boost New Media, More or less everything
February 2010 - October 2011, Wellington, New Zealand, New Zealand
During my time at Boost New Media I was focused on supporting and growing IntuitionHQ, a usability testing service that we developed in house. My role involved a number of different areas including developing a marketing plan, building a community, and raising awareness for better usability. In this role I gained a large amount of experience with Agile processes, including Scrum, Kanban and XP. I took on varying positions inside of our Scrum process, starting as a team member, moving to Scrum Master, and finally as Product Owner for our product. Each role gave me unique insights into working with Scrum.

Peking Design, Project Management/Developer
January 2009 - January 2010, Beijing, China
During my time at Peking Design I took on a number of different roles. My main responsibilities were business development and project management, although I also took on small areas of design, marketing and front end development. The project management side required working with a distributed team (although we were all in Beijing) to communicate requirements from a range of our customers - both Chinese and Western - and to ensure we delivered work to the quality standards required. It was a great challenge being the only westerner in a Chinese business, and was a great boost to my Chinese skills having to communicate such a range of requirements for different areas of development. The business development side covered such things as creating a marketing plan and organizing marketing campaigns, making a range of connections in the Beijing tech scene and generally raising the profile of our business in Beijing and around the world. In this role we achieved great growth, and attracted a number of high profile clients.

Anshe Chung Studios, Business development and Product Design/Development
January 2008 - January 2009, Wuhan, China
At Anshe Chung studios I helped develop a range of virtual products for the international marketplace in Second Life, and my role included such responsibilities as managing medium-scale projects, creating and supporting online communities, and a wide range of online marketing activities including a marketing and communication plan. This role gave me insights into a number of challenges faced working with culturally diverse teams in a Chinese context, and helped improve my Chinese level due to the full immersion into a Chinese language environment. I also discovered some of the challenges that you meet when trying to rapidly iterate and improve a product or range of products, and the value of working closely with customers in order to better understand the value we were trying to deliver.

Nebulous Web Design, Founder/Front End Dev
January 2000 - December 2006, Martinborough, New Zealand
During my high school and univeristy studies, I set up and ran a small web development business. At the time my role consisted of mainly business development, project management and front end web development. While running this business I discovered a number of challenges that face small business owners, as well as a few of the keys to developing a more successful business. I discovered issues developing larger scale applications, managing deadlines and working with developers, and tried a number of different methods to resolve these issues. I learnt about working with teams, focusing on higher value areas of work first, and dealing with a range of different client types. I also managed to improve my technical skills and gained a good understanding of what it took to manage successful projects at a smaller scale.


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