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Hubert Smits - Agile Industry


CTO, Big Orange Square LLC

Location: Longmont, CO


Certified Scrum Trainer
Certified Scrum Professional
Certified ScrumMaster
Certified Scrum Product Owner
Registered Education Provider


My Courses

Certified ScrumMaster®
5-6 February, 2018
Location: Tempe, AZ, United States of America

Certified ScrumMaster®
8-9 February, 2018
Location: San Diego, CA, United States of America

Certified ScrumMaster®
15-16 February, 2018
Location: El Segundo, CA, United States of America

Certified ScrumMaster®
22-23 February, 2018
Location: Washington, DC, United States of America

Certified ScrumMaster®
1-2 March, 2018
Location: Longmont, CO, United States of America

More Courses


Agile Industry or: bringing the Scrum principles and practices to industry and manufacturing, that is my passion. I was around when Scrum started to gain popularity in the early 2000s. Meeting with Ken in his kitchen, developing materials for trainers, and becoming a trainer in 2005.

Fast forward to 2017: Industry is in trouble, products are brought to manufacturing in a very slow pace, 5-10 years is a usual duration. Quality lacks. Motivation of involved people is low. All this is how the software world was in 2000 when Agile and Scrum became visible. A small group of enthusiastic people worked hard (and with a lot of fun!) to get through the early adopter phase and to "cross the chasm" with the agile principles.

That is what I am doing again, this time in a physical domain. With the slogan "If you can kick it, you can Scrum it!" I'm working with other early adopters to bring Scrum to the world of industry, supply chain and manufacturing. With Peter Borsella, co-founder of Big Orange Square, we rewrote the CSM and CSPO materials to fit in the industrial design & manufacturing space. We've ran classes and can show that producing Twice the Product in Half the Time isn't an empty statement. Large customers like CISCO and ARCA are working with us to change the ways they bring products from idea to the manufacturing plants in record time.

Enough marketing words, look at for more information. And contact me to talk about your challenges.

Approved Courses


  • Certified ScrumMaster


  • Certified Scrum Product Owner

Continuing Education

  • Train the Trainer 2.0

Articles I've written

Is ScrumMaster Time Tracked in Sprints?
I recently was asked this question: "Typically, does the ScrumMaster have stories in any given sprint that track for iteration planning, backlog refinement, or any other sprint/Scrum tracking activities? Or does the ScrumMaster's time fall outside...

Cross-Functional Teams in Hardware
What skills does our cross-functional team need when delivering physical products?

Potentially Shippable in Hardware
What does "potentially shippable" look like when delivering a nonsoftware product?


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