Sharon Li Li Tan

20+ years-experience as a Digital Product Owner with strength and hands-on experience in web and app UI/UX, digital marketing, digital product management, copywriting, agile scrum, client servicing, interactive advertising solutions, and events management. Have worked in various industries including broadcasting, education, interactive solution, airline, rewards, and telecommunications.

Able to work independently and acknowledged for meticulous work. Strong practitioner of Agile Scrum framework and mindset.

Specialization: Marketing Technologist, Advertising & Promotions, Digital Marketing, Digital Product Management, Stakeholders Management, Agile Scrum, Events Management. 

Achievements:
•   Launched airasia membership rewards 2.0 which increased engagement and revenue for Rewards Tribe through the introduction of virtual experience points (XP) from any airasia spending, welcome bonus and tier points multipliers. (Nov 2023)
•   Introduced Content Marketing articles to drive organic traffic with highest traffic of 88k in June 2021 during the hype of Vaccination in Msia, with increasing trend. 
•   68% growth in organic traffic from 930,000/month (Jan 2019) to 1.57mil/month (Dec 2020) with continuous monthly user experience enhancements on www.celcom.com.my including animations, upsell, personalization and enhanced search feature in 2021.  
•    #1 Telco website www.celcom.com.my in Malaysia for 10 months consecutively (Sept 2018 – June 2019) according to Similar Web. 
•    Launched first Postpaid Plan Recommender in Telco industry in Dec 2018 and achieved 18% conversion (Q1 2019) in comparison to industry average of 4% for online conversions. 
•    61% conversion to Celcom Online Shop and 10% self—service traffic to Celcom Life App 
•    Received Celcom Digital team award for Continuous Improvement in Q1, 2019 for adapting to Agile ways of Working through consistent delivery efforts and improved team dynamics 
•    Received Honorary Mention team award for Biggest Impact Digital Award, team member Change Maker Award and team member Rising Youth Award in Q4 2019.  
•    Reduced queries to Call Centre by 100% within 4 months (from 2,800 to 0) with automated responses on highest query types i.e. change of billing address, change to e-billing & download bill statement. 
•    www.astro.com.my/careers that was revamped into a mobile responsive and CMS driven site won the Gold Trophy in the Human Resources Asia Recruitment Awards 2015 for Best Career Website Category (May 2015) with a year on year increase in PV from 71 mil (2014) to 92 mil (2016) with 8.6 mil UVs. 
•    https://www.astrokasih.org/MS/Kem-Badminton nominated in the Malaysia Website Awards 2017, Favourite Public Website Award (Commercial)
•    Developed and strategize the website direction for Astro commercial websites, which created consumption interactivity elements among all other digital assets; and managed the execution of the mobile responsive and CMS development within 6 months. 
•    Achieved a savings of more than RM 30,000 for every marketing and promotional plans carried out for any International English Channels’ programme promotion on Astro, all done at no cost to Astro.  
•    Spearhead creative 360° cross platform marketing ideas year on year for inaugural Astro International English channels’ programmes with an increase from 10 a year to 56 a year in the 2.5 years tenure e.g. complimentary magazine fashion spread for Supermodel Me Femme Fatale, Go Beyond messages by local icons and international celebrities, AXN’s Apprentice Asia, etc 
•    Self‐motivated with more than 16 years of experience managing multiple projects simultaneously from developing marketing plans to completion, on digital, BTL and some ATL platforms.
•    Delivered RM 11 mil of digital advertising revenue every year during the Astro Radio tenure.
•    Outstanding Open Day for launch of Sri KDU private school in 2012 which created a one year waiting list