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PROFESSIONAL EXPERIENCE
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Product Manager Harman Connected Services Oct 2013-Present
Domains: Automotive Finance,
Skills: Product Management,Team Building, Stakeholder Management, Requirements Gathering, Agile Methodology Implementation
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About Client :Dealertrack (Now Cox Auto Inc.) is the leading provider of digital solutions to the automotive retail industry. Dealertrack’ s integrated and intuitive approach to products and services makes workflows for Dealer, lender, manufacturer, and state agencies, more efficient, transparent, and profitable. Dealertrack’ s pioneering Digital Retailing tools—bridges the gap between the online and in-store experience—to their lender network (the largest in North America) Dealertrack is the only company helping enable the transformation of auto retailing.
Achievements:
DT 2.0(Credit and Contract Trains)-May 2016-Ongoing
- Client engagement, stakeholder management, Product Management, cross team collaboration, Responsible for the overall product functionality from Business perspective.
- Playing a leadership(Product Owner) role by establishing and leading 2 scrum teams across 2 Release Trains for release of DT 2.0-F&I Platform –A comprehensive Automotive Finance software product serving different stakeholders(Financial Institutions, Automotive Dealers and Customers)
- Responsibility include Product Roadmap definition, Product Ideation, Product backlog creation, Requirements definition and analysis with documentation, User story and acceptance criteria creation,
- Managing team’s capacity, velocity, planning and sizing in an Agile software development environment
- Responsible for defining, documenting and maintaining product requirements to work as per the road-map and priorities
- Actively involved in Sprint ceremonies (Backlog refinement, Grooming, planning, estimation, Sprint review, demo and Sprint Retrospect) facilitation and conduct.
- Review QA activities and provide consistent feedback to teams.
- Review the Product deliverable and asses the health of the product (User feedback and Improvement)
DT CMS-(Oct 2013-May 2016)
- Established and managing Agile scrum team(Comprising Dev and QA) for a very large implementation of Collateral Management Services enterprise project for an Automotive Electronic Service Partner in the US
- Successfully reengineered Business processes to convert paper to electronic processing of Titles and Liens across 6 US states for leading Financial Lenders.
- Business Analyst Office Lead Iinitiatives to create BA community across the organization.
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Senior Business Analyst Encore IT Software Solutions Pvt. Ltd, Chennai June 2012- May 2013
Domains: Social Media and Commerce, Mobility, Analytics
Skills: Cross-functional stakeholder management, Client servicing, Consulting, Business Analysis, Pre-Sales Support, Resourcing, Organization Building, Requirements Gathering, Process Re-engineering, Data Analysis, Operations Management, Business Communication training
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Achievements:
- Established and managed 7 member Client Servicing Team with expertise in data extraction, reporting, and analytics.
- Analyzed Brand awareness and Brand Insights from Social Media for over 50 US brands across several industries. Provided actionable insights, recommendations, and End of Campaign Roll up reports for over 100 brands
- Business Process Re-engineering initiatives included automation of reporting tool that quadrupled speed of reports generation.
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Key Assignments: Scope
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Key outcomes and recommendations
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Impact
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Brand: “Del Monte”: Popular US based Food Corporation
- Study existing players in the UK Pet Foods market
- Leverage these insights to devise a product and promotion strategy for entry of Del Monte into the UK
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- Analyzed the FB Pages of existing Pet Foods players in the UK and Del Monte in the US to identify:-
- Consumer behavior, preferences, geographic preferences and reach of existing UK players
- Vendors, suppliers and allied industries in UK
- Drivers using responses to events like Pet Shows
- Made following key recommendations for Del Monte entering the UK Pet Foods market:-
- Strong and weak potential markets
- Potential Consumer profile
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- Identified potential product of
Del Monte within its Product Portfolio launching in the UK
- Identified key consumers and markets in the UK for launching promotions of Del Monte
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Brand: “Walmart”: Leading US Retail chain having large discount stores and warehouses
- Leverage consumer insights to drive user engagement
- Understand consumer response to key market activities and events for launching campaigns
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- Analyzed the FB Page of Walmart to identify the following:-
- Favourable audience segment
- Users by demographics and products
- Performed competitive analysis of user engagement with key competitors - Target and Kmart
- Gleaned insights on Consumer behavior, lifestyle, media preferences by analyzing the fans’ Activities, affiliations, interests in sports, movies, TV shows, shoes etc.
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- Consumer insights from analyses, were used by Walmart for launching successful campaigns subsequently
- The success of the campaigns was established from a post-campaign analysis performed for Walmart
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Brand: “The Face”- Popular TV Show on the Oxygen Television Network
Leverage Facebook (FB) Pages of associated celebrities to drive launch of the TV show using following:-
- Drive fans and user clicks on ads pre and post launch
- Increase ad-conversions to websites using Social Media
- Competitive data analysis
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- Provided analysis and insights using key FB metrics viz. Total Likes, PTAT, Most Popular Week, Most Popular City, Most Popular Age Group etc.:-
- Identified best target audience and potential target audience for effective targeting
- Helped create and manage ads based on the same
- Provided reporting after ad placements including trends, and results based on CPC, CPL, CPA, Reach, Popularity
- Helped place effective content placement ads on FB with drivers to relevant websites
- Performed analyses on key competition TV Shows
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- Helped place ads based on Segmentation and Targeting of Customer Segments
- Identified potential Customer Segments for client business
- Helped place “effective content” ads
- Engagement reports and recommendations were highly valued by clients, resulting in their being converted into “Paid services”
- Resulted in Repeat Customer requests for similar analyses
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Senior Business Analyst Gavs Technologies (IT Advisory) Oct 2011-June 2012
Domains: Airlines, Manufacturing, Energy, Telecom
Skills: Consulting, Business Analysis, Project Co ordination, Project Size Estimation, Cross-functional stakeholder management, Mentoring and Coaching
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Achievements:Led the formation of “BA office” comprising 17 Business Analysts across various verticals viz. Manufacturing, Airlines, BFSI, Energy, Media & Entertainment including mentoring of graduates from reputed B Schools.Awarded “Best Pursuit of the Year” for end-to-end project incubation from pre sales cycle and consequent successful kick-off
- Led a team of three business analysts in securing project that enabled migration of a flight scheduling software (“FlightPak”) for a private chartered airline services organization based in USA.
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Role:
- Managed cross-functional stake-holders viz. User Interface Team, Development & Testing, Project Managers, Technical Architects; ensured consistent understanding of client requirements; contributed to project scheduling, sizing, and solution design
- Showcased project highlights to prospects, prepared proposals, managed and executed projects
- Obtained successful clearance from client SMEs and stakeholders on prototype application walk-through and functional testing
- Prepared Use cases, wireframes, use case estimation, business requirements documentation and Traceability matrices. Organization building efforts including providing cross domain training decks for Learning Initiative “Vruksha”
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Senior Business Analyst Infinite Computer Solutions (IT Advisory) 2010 - 2011
Domain: Telecom
Skills: Business Analysis, Project Co ordination, Scrum Master, User Stories, Project Proposals, Cross-functional stakeholder management
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- Performed requirement analysis, prepared solution requirements for in house products in Verizon.
- Planned Project sprints release, prepared user stories for pricing and ticketing applications for Verizon.
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Associate Consultant-Business Analyst Servion Global Solutions Ltd (Contact Center Solutions) 2007 - 2010
Domains: Customer Interface Management in Banking, Telecom, Automobile Finance, Trading Securities
Skills: Requirements Study Workshop, UAT Sign-Off, Client Presentations, Mentoring | Technologies: Avaya, CISCO, NORTEL
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- Constantly guided the Software Design / Development Teams; transformed Business Requirements to Technological Solution
- Managed key stakeholders viz. Solution Architects, Pre-Sales, Sales, Development, Testing, Delivery and Quality Teams
- Mentored and groomed 4 graduate trainees; introduced new process perspectives to co-working teams in the organization
- Performed Requirement Analysis for end-to-end Contact Center Solutions for clients: AmeriCredit (US), Bank Dhofar (Oman), Mphasis (India). Partnered with Tata Tele Services for their entry into Mobile Space.
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PSO Engineer Subex Azure Ltd (Revenue Assurance Product) 2006 –2007
Domain: Telecom
Skills: Business Intelligence (Revenue Assurance and Fraud Management), Onsite Implementation, UAT Sign-Off, Client Presentations
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- Won “Subexian Pride Award” for successful onsite implementation of Fraud Management System -‘Ranger’ amidst stringent timelines; UAT signed off from the client well ahead of the estimated timeline. (Client: Hutchisson Communication, Indonesia)
- Performed requirements analysis; provided Intelligence to avoid Revenue Leakage and enhanced revenues for the client
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Business and TECHNICAL SKILLS and Tools
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- Business Tools: JIRA, Rally, MS Office, VISIO, Balsamiq, MS Excel, MS PowerPoint, Adobe Acrobat, ACL, Balsamiq, Tableau
- Social Intelligence, CLIQ
- Attended 15 Day training on Cisco IPT and Cisco Unified Contact Center Products)
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2013-2014 Institute of Management Technology (IMT), Ghaziabad
Executive Post Graduate Program (EPGP General Management)
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2002-2006 K C G College Of Technology (Anna University)
Bachelor of Engineering (Electronics & Communication) 74%
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- Sri Venugopal Vidyalaya School (Tamil Nadu State Board)
Class XII 93.7%
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1999-2000 P S S S School(CBSE)
Class X 84.4%
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INTERNSHIPS AND PROJECTS
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- 2012 - Attended workshop –“Analytics for Business Excellence” at IIT Madras,2006 – Face Recognition Using Eigen Faces Project | 2005 – Doordarshan (Transmission & Broadcasting)
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Certifications and OTHER DISTINCTIONS
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- Certified Scrum Product Owner(CSPO)-“Scrum Alliance Certified”
- Certified Scrum Master(CSM)-“Scrum Alliance Certified”
- Certificate of merit in National Mathematics Olympiad 1999.
- Certificate of merit in National Mathematics Talent Competition (2001), among top 10% scorers in the Inter level screening test
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EXTRA CURRICULAR ACTIVITIES
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Music, and others
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- Head Founding member of several music clubs across corporate, college and school life.
- Given Vocal and Instrumental Stage Performances in TV (SUN TV Saptaswarangal), college ceremonies (IIT Saarang 2004).
- Active Tennis player having played at several State level Tennis tournaments.
- Active “Art of Living” practitioner.
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