Luca Mascaro

User Experience Architect at work. Passionate of japanese culture in my spare time.

10+ years working on experience design and strategic design for digital products and services.

In 2006 I founded Sketchin, a swiss based design studio that working on user experience design and strategic consultancy all over the world for big digital brands like Google, Yahoo, eBay, Moleskine, ENI, RCS, MTV e Swisscom.

My professional focus is on defining the digital strategy and designing with the users the experience of digital products and services.

My skills are:
• Defining innovative digital solutions.
• Studying and designing interaction solutions for different kinds of digital applications endeavoring to balance users’ needs with business goals and technological capabilities.
• Defining and running usability tests, user researches, field studies and ethnographic researches