Alex Overcash

Alexander (Alex) Ryan Overcash

8326 Saltwood Place                                                                                                   (919) 239-5060

Raleigh, NC 27617                                                                                     alexrovercash@gmail.com

 

 

 

PROFILE

 

Degreed professional with over 15 years of experience in Product Management and Marketing:

·Highly motivated to develop strong market knowledge with the ultimate focus on delighting customers by identifying and introducing solutions that solve market problems.

·Skilled in efficiently creating roadmaps and product requirements using a Pragmatic Marketing approach.

·Areas of expertise:

• Product Management

• Competitive Analysis

• Project Management

• Produce Marketing

• Account Management

• Technical Writing/Communication

 

 

EXPERIENCE

 

LexisNexis (Subsidiary of Reed Elsevier)                                                                   2012 – Present

Product Manager, Cary, NC

• Defined and prioritized product requirements as Product Owner for leading Legal Practice Management and Billing software, resulting in an increase in customer satisfaction of 30%.
• Successfully led team to convert to Agile-based methodology, resulting in improved quality of deliverables by over 20% as compared to previous releases.
• Established Pragmatic Marketing framework to improve accuracy of identifying, prioritizing and resolving high value market problems

 

IP Commerce, Inc. (E-commerce platform provider, 60+ employees)                                        2011

Product Marketing Manager, Denver, CO

• Created and executed go-to-market strategy for e-commerce payment applications.
• Established successful 3rd party developer network, resulting in increased revenue of 35%.
• Streamlined product and service portfolio based on market opportunity analyses, competitive landscape, and consumer feedback (focus groups, surveys).
• Designed Marketing and Sales collateral for online e-commerce payment platform software

 

GreenSurveysOnline, Inc. (LEED Solutions Provider)                                                   2010 – 2011

Director of Product Management, Raleigh, NC

• Conceptualized and delivered marketing strategy around custom software applications for commercial sector in support of gaining LEED certification.
• Project Managed timely deployment of custom web applications for commercial builders.
• Grew business revenue by over 35% through effective business development strategy

 

Tribalco, LLC (Telecommunications Provider, 50+ employees)                                    2007 – 2009

Product Management & Program Lead, Denver, CO

• Directed Product Management, Marketing, Asset Management, and Customer Support teams to implement telecommunications  hardware and software solutions involving Land Mobile Radio (LMR), Satellite, Security and Surveillance systems.
• Led nine direct reports to achieve rapid growth; 125% contractual revenue growth in 2009.
• Conceptualized and defined custom CRM applications for government sector in direct control of scope, schedule and budget.

 

Alexander (Alex) Ryan Overcash - alexrovercash@gmail.com                PAGE TWO

 

 

 

AO Development (Residential Building Solutions)                                                          2005 – 2007

Account Manager, Wilmington, NC

• As General Contractor, managed custom residential building business to include project planning, account management, and financial oversight.
• Increased profit margins to 35% from ~10% over a period of two years.

 

Intrado (E-911 Provider, 1200+ employees)                                                                   2004 – 2005

Product Manager, Longmont, CO

• Refined product portfolio to focus on profitable opportunities for Mobile Messaging applications, resulting in cost savings of $2.8 million and increased sales of over $640,000.
• Supervised Key Account Management group for clients including AT&T, Verizon, Sprint

   

Sony Ericsson Mobile Communications                                                                         1995 – 2003

Product Manager, Raleigh, NC

• Managed six critical mobile phones from concept to phase-out, representing over 35% of product line volumes for involving CDMA, GSM and TDMA platforms.

• Developed product requirements for all aspects of mobile phones, including software applications, form factor, hardware features, costs, and timing.
• Conceived and launched innovative products, resulting in increased revenues of over 20% to the business group; COMDEX Product innovation of the year award (1998).

 

Sales Manager, Dallas, TX

• Increased regional sales revenue by ~40% and average margin by 7% (approx. $3.9 million) by negotiating shared Private Radio Systems agreements.
• Implemented alternative lead generation tool, resulting in a 30% increase in qualified leads.

 

IBM (Co-operative Work/School)                                                                                   1994 – 1995

IT Manager, Raleigh, NC

 

EDUCATION / TRAINING

 

Masters in Business Administration (M.B.A.), Marketing, University of Colorado at Denver

Bachelor of Science Electrical Engineering (B.S.E.E.), North Carolina State University

 

Certification and Training:

 

• Pragmatic Marketing Certified

• Agile Scrum Master Certified

• Portfolio Planning & Analysis

• Strategic Sales

• Requirements That Work

• Project Management

• Business Development