Certified Scrum Product Owner®

This product thinking, leadership, and process workshop combines contemporary tech product thinking with agile development and Scrum.

Stop! Don’t bother taking this course if your only concern is learning Scrum and mastering the product ownership role. Because:

This is not just a product ownership class

This online workshop is about product thinking and how to apply it in your organization.

A strong product-centric approach places emphasis on customers and users and creating successful outcomes and, ultimately, a big impact on your business. All that sounds good, maybe obvious, right? But, in your organization you may be focused more on happy business stakeholders and on-time delivery than successful products. It’s not that those things aren’t important. It’s just that focusing mostly on those things can distract you and your team from really focusing on the outcomes that benefit your organization.

One of the first things you’ll learn is that, while “product owner” may be a Scrum role, product ownership is a whole team responsibility. If you’re a product owner or product manager you likely already know that you’ll be the most successful if you’re collaborating effectively with your whole team, and if your whole team understands product thinking.

This workshop will help you build a deeper understanding of product thinking and the ways of working that support it. We’ll build on agile principles and Scrum practice and add back the product thinking you don’t get with agile development alone. You’ll leave with a mindset that will help you help others in your organization, along with the practices that’ll help you do your job on a daily basis.

21st century tech product development concepts and practice

You may have noticed that technology products are different today than they were 10 or 20 years ago. They work more like services. They continuously evolve and improve. And, not surprisingly, the way we design and build them has evolved and improved. In this workshop we’ll talk about approaches we layer on top of agile development and the Scrum framework. Things like:

• Lean Startup and Lean UX practice
• Design Thinking
• Dual-Track Development
• User Stories and Story Mapping

You’ll learn how these contemporary practices knit together in a holistic approach to product development. You’ll learn how to:

• Evaluate how product-centric your process is today
• Organize product teams around your products and product areas
• Understand the critical product leadership roles on a product team
• Scale product teams within large complex organizations
• Build shared understanding of your current products using simple proto-personas and journey maps
• Identify good product metrics
• Write useful OKRs that help your team focus prioritization and planning
• Organize product roadmaps and strategic plans around business outcomes
• Drive product discovery work using hypotheses and tests
• Create successful product release strategies that emphasize earning and learning with each release
• Create successful development strategies that emphasize predictability and quality
• Work with your team to help them tactically plan and manage each sprint
• Integrate continuous discovery and delivery in dual-track development