Wonderware SA, Area Sales Manager
October 2011 - May 2012, Morges, VD, Switzerland
Sold strategic industrial software solutions to customers in several different industries, incl. Emmi, Nestlé, etc. Identified new projects with current and new clients throughout Switzerland in various industries. Performed technical presentations, including partner add-on solutions, at clients sites and to new prospects. Advised key accounts how to optimize and integrate IT with automation systems for decentralized sites.
Percussion Software, Marketing Communication Specialist
December 2009 - August 2010, Woburn, MA, United States
Created marketing content, such as blogs, white papers, press releases, case studies and web copy to support SEO efforts. Managed daily updates using CM System/ CM1 on Percussion’s web properties & social media channels (LinkedIn, Facebook). Delivered web performance data compiled through Google Analytics ™ to Sales teams to drive sales. Organized webinars and user group seminars (30-60). Clients of Percussion's WCM solutions, included Hotwire.com, The Motley Fool, Vegas.com, etc. Communicated with sales engineers about digital marketing ‘best practices’ to improve user experience. Moderated user chat rooms, stayed up to date on consumer trends, and communicated feedback to developers.
Harvard University, Technical Specialist/ Coordinator
September 2005 - December 2009, Cambridge, MA, United States
Improved technical systems to deliver a unified identification, access and cashless card system for SmartCard ID initiative. Participated in the development and implementation of the ID Services web portal for customer self service. Reported customer feedback, brainstormed ideas and made recommendations for eLearning program. Resolved technical issues for client-facing innovative distance education program developed. Trained computing lab staff and students on Mac OS systems and championed usage and integration into University.
Sony Corporation of America, Affiliate Sales & Marketing Manager
June 1997 - May 2004, New York, NY, United States
Managed project resources and marketing campaigns for SCA and SME program directors, producers, and sound engineers. Managed key account advertising and promotional campaigns, incl. Pay-Per-View TV: World Wrestling Entertainment. Coordinated key account budgets targeting high profile music/ film advertising campaigns, e.g. ‘Star Wars, Episode I’. Co-developed intranet database to improve usability and reporting quality. Compiled sales reports using web reporting technologies to drive sales strategy by nurturing leads, etc.