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Steve Sanoff


Location: Sunnyvale, CA


Certified Scrum Professional
Certified ScrumMaster
Certified Scrum Product Owner



I am an Agile Coach at Western Digital. I am a certified Scrum Master, Product Owner, Scrum Professional, SAFe Agilist, Certified Professional in Agile Coaching and a co-organizer of the Silicon Valley Agile Leadership Network ( and Agile Camp ( I also offer Scrum training through

During my career in software, I have been a developer, consultant and held senior positions in engineering and product management organizations. I have always had an agile mindset and formally started using Scrum in 2006. I was an early adopter of Scrum at Cisco, at various times being a Scrum Master or Product Owner. In parallel with product responsibilities I helped establish Agile software development within my technology group, leading by example, evangelizing and coaching.

After Cisco I joined SDL International as Director of Product Management, where I helped the engineering organization bring SaaS products to market with a significantly faster and more regular monthly cadence.

My passion for Agile led me to make a career change in early 2014, when I became the leader of the Data Technology Scrum Master practice at PayPal, where I had the opportunity to coach teams and contribute to PayPal’s Agile Transformation.

More information at

Work experience

Western Digital, Agile Coach
March 2015 - Present, Mountain View, CA, US
Agile Coach and Scrum Master.

PayPal, Manager, Data Technology ScrumMaster Practice
January 2014 - March 2015, San Jose, CA
Leader of the Global ScrumMaster Practice in the PayPal Data Technology division.

SDL, Director of Product Management
January 2012 - December 2013, San Jose, CA, United States
Director of Product Management (Chief Product Owner) for Enterprise Language Technology products.

Cisco Systems, Senior Product Manager
January 2004 - September 2011, San Jose, CA, United States
Senior Product Manager for Telepresence Conferencing Services. Hands on ScrumMaster and Product Owner.

Articles I've written

The Scrum Diet
After a recent doctor visit, I decided to go on a diet and had a flash of inspiration. This was going to be a project, so why not use Scrum?


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