Özgün Akay

Digital Marketing Manager with extensive of success driving strategy creation, marketing management, brand development, product innovation, brand activation, UX/UI, change management and customer engagement within global industries and environments. Develops and manages high performance teams and ecosystems, serving as a relentless motivator to integrate frameworks and methods, serving as a creative brand launch specialist and applying creative techniques that develop digital and social business opportunities. Implements consultative selling across B2B/B2C environments, performing in-depth tracking and reporting initiatives, allowing for alignment to short- and long-term corporate roadmaps. Stimulates new business and through definition of short- and long-term strategic goals according to targeted account requirements and consultation of business owners to maximize ROI. 

Employs pragmatism and collaboration to create advanced analytics that integrate globally scalable KPIs, predictive analysis, enterprise roadmaps, and benchmarks. Collaborates with senior leadership teams to establish short-and long-term marketing objectives that target digital strategy, hurdles within the marketing project lifecycle, consumer engagement, and consistent communication strategy. Applies knowledge of best practices and previous campaign performance to optimize campaigns to achieve traffic and revenue metrics. Drives culture toward rapid growth and customer retention through definition of a clear strategy, market positioning and value proposition.