Get certified - Transform your world of work today


Pieter den Heten


User Experience (UX) researcher, designer and advocate, UX Manifesto

Location: Sydney, NSW, Australia



Always ready to rumble, ruffle feathers and being a trouble maker. Who else is going to ask the difficult questions? I’m here to help with any challenges you might be facing developing and improving your digital products. 

I call Sydney home, but am an avid traveler and love working in other countries. I’ve worked for clients in Hong Kong, Europe and across Australia and am location agnostic.

I’ve spent my career leading teams to deliver world-class digital products for government, corporates and startups across Europe and Asia Pacific. Companies and organisations I’ve worked with include the Australian and Dutch Government, Canon, DriveMyCar, Ernst & Young, Elsevier, General Assembly, IAG, Nielsen, NRMA, Optus, Shell, Telstra and Toyota. My experience spans most digital disciplines: I’ve worked as a web designer, front-end developer, project manager, business analyst, marketing communications advisor and UX lead and architect. My hybrid background gives me a thorough understanding of the end-to-end delivery and development process. I intuitively understand the challenges of those managing, as well as those creating digital projects. 

Since I started my career, I’ve been a passionate advocate of usability and accessibility. I co-founded Cascadis, a professional association championing web standards and accessibility guidelines within the Dutch government. I’m completing a Master of Business Administration at Deakin University to expand my knowledge of business processes and their impact on the digital decision-making.

Skills and expertise:
● Design Operations
● Product management 
● User experience design 
● Research and analysis
● Usability and accessibility
● User journeys
● Persona creation
● Interactive prototyping
● High and low-fi wireframing
● User testing and evaluation
● Project Management
● Certified ScrumMaster
● Digital Production
● Digital Strategy
● User Interface Design
● Content Management
● Copywriting


Newsletter Sign-Up