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Shanghai: 2015 Global Gathering 9/14/2015 12:00:00 AM Pudong Shangri-La Pudong Shangri-La 33 Fucheng Road Pudong Shanghai China

Global SCRUM GATHERING® Shanghai 2015

Click here to view the slide decks from the presentations at the Shanghai Gathering!

Want more details on the letter of invitation and the visa application process? Click on our Frequently Asked Questions page for everything you need to know! 

We have created a unique Sponsorship Package for the Global Scrum Gathering Shanghai 2015. Contact Yvonne at, or call (905) 281-0555 ext 111 to discuss these special sponsored opportunities.

  • Registration Fee

    Your registration gives you full access to all keynotes, sessions, and special events. AM & PM Breaks and Lunch are included [Monday - Wednesday] plus any evening events. Regretfully, we cannot offer 1-day passes or allow sharing of passes.

    Scrum Alliance® is working with a local agency in Shanghai to provide letters of invitation, required during your Chinese visa application process, for $40 per letter. You are able to request this letter during your registration.

    Dress code: Business casual, jeans acceptable.

    Please read through the information below before completing your registration.

    Discount codes cannot be combined. Read through the information below to determine the discount code which offers the most value to you.

    Registration Types, Pricing* & Discounts **

    For the Shanghai Gathering, you are able to complete payment for your registration in China’s local currency, RMB. We have a fixed exchange rate of 6.1 [$1 USD = RMB 6.1] if processing payment in RMB. You will also receive a fapiao (发票) for your Shanghai registration. To complete payment in RMB, choose the payment method “Pay in RMB” when completing your Shanghai registration. Unfortunately, wire transfer is the only accepted payment method to process payment in RMB.
    Note: An 8% processing fee in included within the converted RMB registration fees below.

    Have questions about the registration process? Click on our Frequently Asked Questions page!


    Early Bird***: $1,150 [RMB 7576]

    New Rate: $1,150 [RMB 7576]

    Don't know if you are an active SCRUM ALLIANCE® Member? Contact:


    Early Bird***: $1,400 [RMB 9223]

    New Rate: $1,400 [RMB 9223]

    Not a SCRUM ALLIANCE® Member? Sign up today and receive a 2-year subscription for only $100 USD


    Price: $950 [RMB 6258]

    Regular: $1,350

    Discount is automatically applied, certifications are verified. 

    First-Time Attendee

    $200 Off!
    To receive a First-Time Attendee discount code, please contact Please reference the Scrum Gathering Shanghai within your request.


    10% Discount
    To receive an Academic discount code, please contact

    Scrum User Group

    10% Discount
    To receive an discount code as a Scrum User Group member, please contact

    Group Discounts****

    Groups of (3) or more enjoy a 10% discount. Contact with the names of all registrants within your party to receive the group discount. Note: Registration and payment can be done individually or together upon receipt of the group discount code from  when payment is processed.

    * All prices are in USD.
    ** % Discounts are calculated based on the selected registration type fee.
    *** Early Bird registrations do not have a specific cut-off date. These registrations are based on a first-come / first-served basis and will be available until the maximum quantities have been met.
    *** Group discounts are calculated on the total cost of all registrations in the group.  You will have the opportunity to register and pay for each group member individually or together as a groupNote: A discount code is needed to receive this 10% group discount. Please contact to receive the group discount.


  • Hotel and Travel

    Pudong Shangri-La

    Special guest room rates are being offered to all attendees of the Global SCRUM GATHERING® Shanghai 2015. 
    River Wing Deluxe Room: RMB 1,250 Single/ RMB 1,450 Double per night + service charge/taxes [currently 15%].

    Note: Breakfast is included in the room rate for those staying at the host hotel when booking through our reservation link.  The Scrum Gathering is not providing breakfast for those who book through any other means. Breakfast will not be provided for delegates staying outside the hotel.

    Click here to book your guestroom or call the hotel directly at (86-21) 6882-8888 and mention the group code ELA110915 to secure a guestroom at the negotiated rate of RMB 1,250 Single/ RMB 1,450 Double per night + service charge/taxes.

    Why stay at the conference hotel?

    This is where the action is! Networking opportunities are around every corner and in every elevator. Save time getting to and from breakouts and sessions, and enjoy the convenience of going back to your room between events to make phone calls and check emails. We appreciate you making your reservation at the conference hotel where we have negotiated contracts to give you the best value and service. Your reservation also helps ensure we meet our contractual obligations with the hotel.

    Join Scrum community members from around the world as they gather together in China for Global SCRUM GATHERING® Shanghai 2015. You'll find plenty of ways to participate as you share experiences, exchange information, and collaborate with fellow Scrum users. Get value and expert insight that provides you with a framework for evaluating and incorporating Scrum while you learn from experienced practitioners and leaders in the Scrum community.


    To get to the Pudong Shangri-La there are a few options:

    From Shanghai Pudong International Airport (PVG):

    The Maglev will take you from Shanghai Pudong International Airport to Longyang Rd. Metro Station [approx. 26 min]. Transfer to Line 2 which will take you to the Lujiazui Station [approx. 16 min] - a 5 minute walk from the Conference Hotel.
    Total Travel Time: Approximately 50 min

    Maglev Cost:
    Single Trip: RMB 50 for Economy, RMB 100 for VIP
    Round Trip [valid for 7 days]: RMB 80 for Economy, RMB 160 for VIP 

    Metro Cost: [Passes are available at the Airport]
    Single Journey Ticket: RMB 3-9 dependant on Distance.
    One-Day Pass: RMB 18
    Three-Day Pass: RMB 45

    Taxi: one way - approximately 45 minutes
    Day time [5:00 - 23:00]: RMB 3.6/km - Approximately RMB 150 
    Night Time [23:00 - 5:00]: RMB 4.7/km - Approximately RMB 190

    From Shanghai Hongqiao International Airport (SHA):

    Taxi: one way - approximately 23 minutes
    One Way: RMB 75 

    Subway/Metro. Take Line 2 from the Airport to Lujiazui Station [Approx. 52 min] - a 5 minute walk from the Conference Hotel.

    Metro Cost: [Passes are available at the Airport] 
    Single Journey Ticket: RMB 3-9 Depending on Distance.
    One-Day Pass: RMB 18
    Three-Day Pass: RMB 45

  • Theme, Track and Chair(s)

    Theme & Tracks:

    Scrum for All Sizes

    Many Scrum teams use t-shirt sizes as a simple means of estimating product backlog items. Keeping with our emphasis on simplicity, our overall theme, and as a play on the t-shirt size estimation practice we have identified four tracks:

    S - Scrum for all things small: Whether it's personal Scrum, Scrum in a single team, or applying Scrum to embedded systems or Internet of Things [IoT]

    M - Scrum for workgroups: A handful of teams using Scrum delivering a single product of moderate complexity.

    L - Scrum for the organization: Numerous teams using Scrum to deliver a single complex product with activities successfully coordinated by a Scrum of Scrums.

    XL - Scrum for the enterprise: Applying Scrum across the enterprise across multiple organizations delivering a highly complex application or application portfolio where coordination beyond the Scrum of Scrums may be required.

    Shanghai Co-Chairs

    Vernon Stinebaker(史文林,长居中国)has over twenty years experience in the Information Technology industry including 15 years executive experience leading award winning software engineering, IT, and operations organizations in China. 

    Vernon is a strong advocate of agile methodologies with 10 years experience leading agile teams in the delivery of complex business systems to the full satisfaction of clients. He is a recognized expert on the practical application of agile processes and engineering practices and is a frequent speaker at process and agile conferences in China.

    Perficient's China Global Development Center, located in Hangzhou China, has been successfully delivering projects using Agile delivery since it was established in 2004. In addition to agile leadership the Perficient Hangzhou GDC is also SCAMPI Class A assessed at CMMI Level 5. The Hangzhou team includes 80+ Certified ScrumMasters, 20+ Certified Scrum Product Owners, and the first 40 Certified Scrum Developers in China. Perficient is the sponsor of the Hangzhou Scrum Forum, the Agile Awareness Lecture Series, and other regional Scrum related events each year.

    Jing Wang  (Philip) has over 18 years experience in the software development industry. He has led teams and participated in the analysis, design, development, implementation, enhancement and testing of applications in the areas of eCommerce, ERP, Fund Settlement Systems, and has extensive experience leading offshore projects including 4 years for products focused on the Japanese market and over 10 years on products developed for the North American market.

    Since November 2006, Philip has held increasing responsible positions at Perficient (China) a US NASDAQ listed (PRFT) IT consulting company where he is currently a Director of Operations. During his time at Perficient Philip has been a strong proponent of Agile principles and practices. He has not only applied these principles and practices in the various projects he has led but also coaches non-Agile experienced project leads to develop their understanding and application of these techniques. An active member of the Agile community in China, Philip has been the organizer/co-organizer and presented topics for the Agile Tour Hangzhou Stop for the past several years. He has also been a volunteer at the first Global Scrum Gathering in Shanghai in 2010 and two subsequent Regional Scrum Gatherings. Besides providing daily coaching to multiple project teams, his current focus is DevOps and applying Scrum in large-scale organizations.

    In addition to holding CSM, CSPO, CSD, and CSP Scrum Alliance certifications Philip is also a PMP and CMMI V1.3 ATM (Audit Team Member).

  • Keynote Speakers

    Joe Justice


    About Joe Justice: Joe Justice is President of Scrum in Hardware at Scrum, Inc., a TEDx speaker, and coach for agile hardware and manufacturing teams around the world. He is the creator of the eXtreme Manufacturing method, and founder of Team WIKISPEED: an all Scrum volunteer based green automotive-prototyping company, with a goal to change the world for the better. Joe has been featured in Forbes, CNN Money, the Discovery Channel, and others. Joe consults and coaches teams and companies on implementing Scrum at all levels of their organization, in software and physical manufacturing. Pictures and publications available at

    Sponsored by

    Scrum for Full-Scale Manufacturing

    Scrum for full-scaling manufacturing: a groundbreaking agile discipline that combines Scrum with modular architecture and Lean/XP practices.

    Extreme Manufacturing (XM) is a ground-breaking agile discipline that combines a Scrum foundation with modular architecture and Lean/XP practices to allow those who work with physical products to enjoy the same benefits that agile software teams have enjoyed for decades. R&D shops consistently produce quality prototypes two to eight times faster with XM when compared to their previous approach. Plus, working on an iterative sprint cadence allows them to frequently integrate their incremental hardware with their colleagues’ regular flow of software. The result has been a predictable burst of innovation.

    However, one persistent question has always remained: how do we ultimately translate our agile product design into full-scale manufacturing? Join XM creator Joe Justice as he shares the keys to making this important transition and reveal the success secrets of companies that have made the jump from agile prototyping to true agile manufacturing.

    Stephen Forte


    Stephen Forte is a Managing Director at Fresco Capital. Based in Menlo Park, CA, Stephen is involved in all aspects of investment and operations with a specific focus on enterprise and IoT. Prior, he was Chief Strategy Officer of Telerik, a leading vendor of developer and team productivity tools and acquired by Progress Software in 2014. He is an active angel investor and also a mentor at several startup accelerators including Haxlr8r and the Thiel Foundation’s 20 under 20 program. He is the founder of Mach5, a Silicon Valley based startup accelerator and co-founder of AcceleratorHK, Hong Kong’s first startup accelerator.

    Stephen was the co-founder of several startups, including Chassis Finder (acquired in 2012), Triton Works (acquired in 2010) and Corzen (acquired in 2007). Prior to Corzen, Stephen served as the first CTO of venture backed Zagat Survey in New York City (acquired in 2011) and also was co-founder of the New York-based software consulting firm The Aurora Development Group.

    Stephen has an MBA from the City University of New York, did post grad work at LSE and has written several books on application and database development. An avid mountain climber, he leads an annual charity fundraising trek in the Mt. Everest region.

    The Lean Startup and Agile: Full Circle

    Not just for startups, the Lean Startup methodology changed how we build products and think about a business. While it was revolutionary for product managers, sales and marketing people, it has been called “Agile development for the business”.  The Lean Startup was directly influenced by Agile and Scrum, which was influenced directly by Lean Manufacturing. As the Lean Startup evolves it is influencing Agile and Scrum, which is starting to undergo major change. Being at the ground level of that change is to understand the Lean Startup and how it integrated with Agile and Scrum. 

    Manny Gonzalez


    With more than 37 years of experience transforming organizations, Manuel “Manny” Gonzalez has proven himself to be a successful global strategic leader in both the nonprofit and corporate sector in an international arena.
    His strengths lie in strategic management planning, external relations, development, marketing, finance and governance of facilities and membership.  His experience in master planning and development includes the recreation of the Columbus Zoo and Aquarium into the first and largest entertainment complex in the region – a $180 million project that attracts more than 2 million visitors per year.
    Change management, mentoring others to excel and scaling organizations are just a few of his passions.  In order for any company to grow and be truly great, he believes the organization’s teams must demonstrate how they all work together to become one.  Only when they are one, can they and strive for a common goal or purpose.  
    Scrum is the fastest-growing, most popular Agile framework in the world. As CEO, Manny speaks around the globe to advocate for Scrum Alliance’s mission to transform the world of work by promoting widespread adoption and effective practices of Agile and Scrum.
    Manny received his Bachelors in Business Administration from the University of Oklahoma and his Masters in Business Administration from Oklahoma Christian University. Currently, he serves on the board of The National Society of Hispanic MBAs and has served on numerous boards including: The Donald Woods Winnicott School in Mexico, The Hispanic Association of Corporate Responsibility, The Dublin Convention and Visitors Bureau and Hawaiian Falls Water Parks. 
    He recently moved to Denver, Colorado with his wife and two daughters. 

    Sponsored by 

    State of Scrum

    This talk will examine highlights from the recent Scrum Alliance “State of Scrum Report” to consider where we have come from, where we are today and where we might be heading in the future.
  • Schedule and Program

    Sunday, September 13, 2015

    15:00 - 18:00 Registration

    Monday, September 14, 2015

    8:00 - 17:00 Registration

    9:00 - 10:30 Welcome Remarks & Opening Keynote

    10:30 - 11:00 AM Break

    11:00 - 12:00 60 Minute Sessions Part I

    11:00 - 12:00 60 Minute Sessions Part II

    12:00 - 13:30 Lunch

    13:30 - 15:00 90 Minute Sessions Part I

    13:30 - 15:00 90 Minute Sessions Part II

    15:00 - 15:30 PM Break

    15:30 - 17:00 90 Minutes Sessions Part I

    15:30 - 17:00 90 Minute Sessions Part II

    17:00 - 19:00 Monday Mingle

    Tuesday, September 15, 2015

    9:00 - 10:00 60 Minute Sessions Part I

    9:00 - 10:00 60 Minute Sessions Part II

    10:00 - 10:45 Flash Talks Part I

    10:00 - 10:45 Flash Talks Part II

    10:45 - 11:00 AM Break

    11:00 - 12:00 60 Minute Sessions Part I

    11:00 - 12:00 60 Minute Sessions Part II

    12:00 - 13:30 Lunch

    13:30 - 15:00 90 Minute Sessions Part I

    13:30 - 15:00 90 Minute Sessions Part II

    15:00 - 15:30 PM Break

    15:30 - 17:00 Keynote

    17:00 - 18:00 PwC Happy Hour

    Wednesday, September 16, 2015

    9:00 - 10:30 Open Space

    10:30 - 11:00 AM Break

    11:30 - 12:00 Open Space

    12:00 - 13:30 Lunch

    13:30 - 15:00 Open Space

    15:00 - 15:30 PM Break

    15:30 - 17:00 Closing Keynote

  • About the City

    Experience Shanghai

    Shanghai steps into autumn mid-September and becomes cooler into the end of the month.  Average temperatures ranging from 21°C (70°F) to a high of 27°C (81°F)

    Add some extra days to your trip and make time to visit some unique sites and attractions that distinguish Shanghai.

    Here are the Top 10 Things to do in Shanghai.
    1. Attend the Scrum Gathering
    2. The Bund: Regarded as the symbol of Shanghai for hundreds of years the ‘museum of architecture’ is famous for its European style buildings.
    3. Jin Mao Tower:  View 360°of Shanghai from the Cloud 9 bar on the 87th floor
    4. Shanghai Urban Planning Museum: Experience the vast city of Shanghai with a scaled model of the city.
    5. The Old French Concession & Fuxing Park: Established in 1849, the French Concession retains its dinstinct character and is a popular local site.
    6. Oriental Pearl Tower: Surrounded by the Yangpu and Nanpu bridges; it creates a picture of ‘twin dragons playing with pearls’.
    7. Shanghai Ocean Aquarium: Visit the biggest sea aquarium in Asia!
    8. Yuyuan Garden: Located northeast of the Old City, this garden is aptly named the Garden of Happiness.
    9. Nanjing Road: Take a trackless sightseeing train for a tour of the pedestrian street - or get out your walking shoes and visit all the shops!
    10. Shanghai Science and Technology Museum and Shopping Centre: Visit the Shopping Centre within the Science and Technology metro stop; before continuing onto the museum for some fun learning.
  • Open Space Guidelines

    Open Space Guidelines

    Bring your topic to Open Space and you can run an informal session on any topic you’re passionate about.

    Trouble finding your size? Sometimes our topics don't fit neatly into one specific category. Don't worry! On the third day of the Scrum Gathering, we will have a one-size-fits-ALL opportunity! Bring your topics, questions, and your eagerness to engage and learn as we host an Open Space! The activities of the day will include an opening, population of the marketplace with topics, breakout sessions, and then a closing of the space. 
    Open Space will be facilitated by Daniel Gullo on Wednesday, September 16.


    How do I propose an Open Space session?
    ·        Think of a topic
    ·        Take an index card and a marker
    ·        Write your topic at the top of the card
    ·        Write your name below – so people know who’s running the session
    ·        Post your topic on the Marketplace (sticky wall) picking a timeslot and location.
    Open Space runs by four simple organizing principles:
    ·        Whoever comes is the right people
    ·        Whatever happens is the only thing that could have
    ·        Whenever it starts is the right time
    ·        When it’s over it’s over
    Use the Law of Two Feet to take responsibility for following your own passions. If you feel that you are not contributing or benefitting from a session, please feel free to move on to something else. Remember it’s self-organizing so….prepare to be surprised.


    Daniel Gullo @danielgullo
    Certified Scrum Coach (CSC), Certified Scrum Trainer (CST)

    For more than 25 years, Daniel has been teaching, coaching, and consulting for organizations of many sizes; from startups to multi-national enterprises.  Daniel has lead large-scale Agile adoption initiatives for organizations in Financial Services, Education, Health Care, Bio-tech, Pharma, Information Technology Consulting, Professional Associations, and Federal Government.
    Daniel is well known and highly revered as "The hardest working man in the Agile community."  He is the founder of Agile Delaware and frequent reviewer, volunteer, and speaker for the Scrum Alliance, Agile Alliance, PMI and other organizations, including delivering keynote addresses.  Daniel is the Conference Chair for the 2015 Scrum Gathering in Phoenix; he was the Conference Chair for the 2013 Scrum Gathering in Las Vegas; serves on the Trainer Acceptance Committee; is a member of the Coaching Retreat Planning Committee; host of Coaches Clinic events; facilitator of Open Space Events, including the Scrum Alliance's largest Open Space ever in Berlin; and a prolific contributor to a vast array of online forums, blogs, and other social media.  Daniel is currently pursuing a PhD in Organizational Development.  
    Twitter: @danielgullo
    To read more about Daniel, please visit:

  • Comments
    Chao Peng, CSM, 6/8/2015 1:21:22 AM
    I want to be a volunteer of this gathering, could you please help to let me know how should I register ?
    Chao Peng, CSM, 6/8/2015 1:24:41 AM
    I want to be a volunteer of this gathering, could you please help to let me know how should I register ?
    My contact email is :

  • Sponsors

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Pudong Shangri-La
Shanghai, China


14-16 September, 2015

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