Our theme is Berlin itself - a powerhouse in Europe, like Scrum is the powerhouse for Agile worldwide. What makes Berlin so special? Berlin combines a flair for the creative, from movies to startups, a fascination with how things work, from technology to architecture, and a focus on the wider picture. Famous for its street scenes, the Berlin Bear, and, of course, the Berlin Wall, Berlin has been at the centre of what's happening across Europe for centuries, from European unification and the Euro, to street art and the "Berlinale" film festival, to the Bohemian lifestyle and the hub of technology start-ups in Germany. Just as Berlin is the source for so much inspiration across many diverse fields, Scrum continues to be at the centre of successful agile transformations worldwide and the archetype on which so many agile frameworks are based, providing the core for taking an agile mindset into the enterprise. Berlin is a great venue for the premier gathering of agile folks in Europe, and we look forward to this year's European Scrum Gathering laying the foundations for agility across many different businesses and industries.
As Agile and Scrum become more and more mainstream, the quality and the scope of implementing Scrum changes. Anyone involved in supporting a company, whether as an internal or external coach or champion, to adopt Scrum needs to be aware of the responsibility which comes with that. Through our talks with potential clients we get a lot of feedback along the lines of: they like Scrum, they tried it, but after a while people are not doing it right anymore.
In our experience the reason for this is that while teams/companies learn the practices of Scrum, they often don't understand and apply the principles behind these practices. This leads to fast success and high levels of motivation, but after a while they fall back into old habits. Sustainable change is hard, and requires a foundation built on applying Agile and Scrum principles, quality, and an eye on the future.
To tempt you, we have five powerful tracks from which to learn.
1. Scrum Principles: “Changing the Status Quo"
Reaching (and maintaining) a sustainable pace depends on applying the principles of Scrum, not just the practices. This track is about the origins of Scrum - the principles and how they are applied. What do successful teams do to apply the principles? How do they overcome the pull of old habits and comfortable but ineffective ways of working? What are the core principles underlying Scrum and how do we see this applied?
2. Successful Scrum Practices: “Berlin Never Sleeps"
Berlin is the hottest start-up capital in Europe, famous for seeing business opportunities in anything and for getting things built quickly. In this track we will look at how to get things off the ground quickly, laying the foundations for impactful and lasting change. From small changes of habit, whether an engineering practice or how a team works together, to fundamental changes in approach, such as emerging architectural decisions or validating ideas before implementing them, we are looking for small changes or fundamentals, pragmatic things that work?
3. Innovating beyond Core Scrum: "The Bohemian Bear"
Famous for street art, a different lifestyle, thinking outside the box, creativity is everywhere in Berlin. The act of taking something we understand and adding to it, extrapolating from where we are today to show a completely different perspective, is in the DNA of Berlin. In this track we consider what is next for Scrum? How will the Scrum we understand today grow and evolve to adopt thinking from different disciplines? How will the roles or the practices we consider evolve?
4. Thinking “Outside the box”
Thinking 'outside the box' is about taking the IT out of Scrum. How can we take the core principles and practices and apply them across business functions, in different industries? How is Scrum being used and extended in today's world? Scrum in a Law Office? Marketing and Sales functions? When we take off the blinkers of Scrum as a technology team’s methodology, where can we go?
5. Managing Agility “Bring Down the Wall"
Agile adoptions outside of the team level depend on two critical aspects often ignored in discussing Scrum: effective coaching skills and catalytic or servant leadership. How we manage and lead the agile adoption is important. In this track we consider the role of leadership, both as a coach or agile champion and as a line manager, executive or stakeholder. Leadership is about making good decisions, creating the right environment and understanding that our actions have consequences, whether intended or not.
Co-chairs for the Global SCRUM GATHERING® Berlin 2014 are Marion Eickmann and Dave Sharrock, both with agile42 – a fast-growing international agile coaching company, headquartered in Berlin with a offices across Europe and North America, that makes your agile transformation succeed.
Marion Eickmann is one of the founders and the executive director of agile42. She has been working in the field of software development and project management for more than 17 years. Since 2007, Marion has been successfully delivering local and global agile and Scrum projects internationally. Marion is very active in the Scrum community and organizes regular Scrum User Group Meetings in Berlin (#ScrumtischB) and regularly publishes articles about Agility, Agile Leadership, Scrum, Traceability, Collaboration and Requirements Engineering.
Dave Sharrock has over 20 years experience working with product delivery organizations. From Fortune100 companies to startups, telecommunications to branded consumer goods, Dave helps companies and organizations understand and realize the benefits of applying an agile/lean mindset to product development. A sought-after speaker and coach, Dave is an expert on organizational change and adopting agile processes and one of the few coaches to hold the Certified Scrum Coach (CSC) and Certified Scrum Trainer (CST) designations at the same time. For good measure, Dave also has a PhD and an MBA. Dave moved from Europe to Vancouver in 2010, has worked closely with the local agile community, AgileVancouver, and leads agile42 in North America.