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San Diego: 2017 Global Gathering 4/10/2017 12:00:00 AM Sheraton San Diego Hotel & Marina Sheraton San Diego Hotel & Marina 1380 Harbor Island Drive San Diego CA 92101 United States 32.72645 -117.19689

Global SCRUM GATHERING® San Diego 2017

Read the #SGCAL article: Looking Back, Looking Forward — Surf the Tides of Change.

Announcing keynote speaker Jeff Sutherland! Click the Keynote Speakers tab to learn more. View the latest #SGCAL agenda.

We're excited to present the Scrum for Hardware track. Click the Theme, Track, and Chair(s) tab for details.

Early-Bird registration is SOLD OUT. Sign up today!

Meet your #SGCAL Open Space facilitators, Jake Calabrese and Allison Pollard. Click the Open Space Guidelines tab to learn more.

The San Diego gathering will be held at the Sheraton San Diego Hotel & Marina. Reserve your room at the group rate of $209/night, available until March 17, 2017.

Meet the San Diego Gathering co-chairs: Kim Brainard and Vic Bonacci.

Interested in becoming a sponsor at our largest gathering yet? Download the Global Gathering Sponsorship brochure and pricing sheet.  


  • Registration Fee
    Your registration gives you full access to all keynotes, sessions, and special events. Breakfast, AM & PM Breaks, and lunch are included (Monday - Wednesday) plus any evening events. Regretfully, we cannot offer 1-day passes or allow sharing of passes.
    Dress code: Business casual, jeans acceptable.

    Please read through the information below before completing your registration.

    Discount codes cannot be combined. Read through the information below to determine the discount code that offers the most value to you.

    Registration Types, Pricing* and Discounts **


    Early Bird***: $1,150
    Regular: $1,350
    All members should have received an access code for their registration. Please contact to have your code resent or to ask any questions.


    Early Bird***: $1,400
    Regular: $1,600
    Not a Scrum Alliance® member? Sign up for a membership today to take advantage of the member pricing for this Gathering.

    Trainers, Coaches, and Rep Owners

    Regular: $950
    All Trainers, Coaches, and Rep Owners should have received an access code for their registration. Please contact to have your code resent or to ask any questions.

    Corporate Sponsors

    Pricing varies based on sponsorship level. Please contact for further details.


    Please contact for further details.


    10% Discount
    To receive an Academic discount code, please contact

    Group Discounts

    Groups of (3) or more enjoy a 10% discount. Contact with the names of all registrants within your party to receive the group discount. Note: All registrations must be completed at the same time. The discount will automatically be applied at checkout.
    * All prices are in USD.
    ** % Discounts are calculated based on the selected registration type fee.
    *** Early Bird registrations do not have a specific cut-off date. These registrations are based on a first-come / first-served basis and will be available until the maximum quantities have been met.


  • Hotel and Travel

    Sheraton San Diego Hotel & Marina

    Reserve your room at the group rate of $209/night. The group rate is available until March 17, 2017, and is subject to availability.

    Guests booked within the group block will receive complimentary guestroom Internet. Guests who depart before their scheduled departure date will incur a $100 charge.

    Why stay at the conference hotel?

    This is where the action is! Networking opportunities are around every corner and in every elevator. Save time getting to and from breakouts and sessions, and enjoy the convenience of going back to your room between events to make phone calls and check emails. We appreciate you making your reservation at the conference hotel where we have negotiated contracts to give you the best value and service. Your reservation also helps ensure we meet our contractual obligations with the hotel.

    1380 Harbor Island Drive 
    San Diego, CA 92101 United States 
    Phone: (1) (619) 291-2900

    Join Scrum community members from around the world as they gather together in California for the GLOBAL SCRUM GATHERING® San Diego 2017. You'll find plenty of ways to participate as you share experiences, exchange information, and collaborate with fellow Scrum users. Get value and expert insight that provides you with a framework for evaluating and incorporating Scrum while you learn from experienced practitioners and leaders in the Scrum community.



    The Sheraton San Diego Hotel & Marina provides complimentary San Diego airport shuttle service to/from the San Diego International Airport. The courtesy airport shuttle arrives every 20-25 minutes from 4:45am - midnight, seven days a week. If you are arriving in San Diego, see below for Terminal 1 & 2 shuttle pickup instructions.

    Terminal 1

    1. After collecting your luggage, follow the "Ground Transportation" signage. 
    2. Walk across the sky bridge. 
    3. Take the escalator down to the ground level. 
    4. Turn right. 
    5. Cross the taxi/van concrete islands. 
    6. Walk to 3rd island, marked "Courtesy Vehicles." 
    7. Wait at any open spot on the curb.

    Terminal 2

    1. After collecting your luggage, walk across the street (toward Taxi/Hotel/Rental Car Shuttles). 
    2. Locate the concrete island marked "Courtesy Vehicles."
    3. Wait at any open spot on the curb.


    One-way: 5 minutes
    Fee: $7


    If you choose to walk to the hotel, below are walking directions for your convenience:

    1. Head southeast on Airport Terminal Road toward Air Lane
    2. Turn right onto Harbor Drive 
    3. Turn left onto Harbor Island Drive 
    4. Destination will be on the right—Arrive at Sheraton San Diego Hotel & Marina


    $29/day for self parking 
    $34/day for overnight valet parking

  • Theme, Track and Chair(s)


    Looking Back, Looking Forward - Surf The Tides Of Change


    Life in San Diego is about discovery; leaving behind old roots and allowing one’s self to migrate beyond societal norms. Those who migrate to southern California come with an open mind, a passion to learn, and a desire to grow.

    This year’s gathering will focus on "passion" and the opportunities that can transpire when people collaborate and share ideas.

    The tracks focus on how to amplify the benefits of Scrum across all industries with a focal point of Growth through Shared Knowledge.


    I. You can’t stop the wave, but you can learn to surf (beginner, advanced): Paddle out and learn how to develop collaborative, high performing scrum teams. This track will feature sessions on building our Scrum Teams skills (Scrum Master, Product Owner & Team Members skills) as well as developing and nurturing high performing teams.

    II. As the tides transform, a new journey awaits (beginner, advanced): How can we create a culture to reset the ‘World of Work’? How do we shift with the tides and grow the mindset beyond software development and information technology? Tides can be overwhelming like a tsunami, or they can be perceived as an opportunity. How do we accept the challenges of scaling with distributed teams? How do we measure? Change comes as a result of the Tides, but change in any environment can be uncomfortable so we need to respond and position ourselves for action.

    III. Life’s a Wave: CATCH IT (beginner, advanced): Taking Scrum to the next level, Scale beyond the surf. Looking far beyond the basics. This track will focus on agile leadership and organizational agility. Can organizations progress from ‘doing agile’ to ‘’truly being agile’? See past the tides and across the Portfolio. How can you encourage the agile mindset among your Leaders and throughout your organization?

    New! Scrum for Hardware Track*:

    Scrum is moving into industry, into product development, and into manufacturing. Scrum for Hardware is as effective as Scrum for Software. In this three-day track, Scrum Alliance is going to introduce you to who is using it and how it works. Presentations, hands-on workshops, and coaching from experts will teach and inspire you to apply Scrum in your industry. Our experienced practitioners are excited to share with you the tangible results of using Scrum in industry. The Scrum for Hardware track will open your mind to the possibilities of using Scrum in new and exciting ways!

    San Diego Co-Chairs

    Kim Brainard


    Kim Brainard has over 8 years of Agile experience and 15 years’ experience in IT project planning, implementation, and execution. Kim is skilled in building interaction and collaboration among organizations to drive change, support key business objectives, and maximize value creation.

    Kim is sometimes referred to as “Unconventional” for her creative tactics to generate transparency and encourage self-development and as a “People Whisperer” for her street-savvy style of coaching that brings out the best in people. Kim’s fusion of real-life stories and her conversational techniques connect her with people of all walks of life on an intimate, intense, and individual level.

    Kim is employed with the PCAOB as a Senior Agile Delivery Leader. She founded Agile Brain, a provider in Agile and Scrum training as well as a trainer to certify, "Training from the Back of the Room." Kim also founded a nonprofit, Santa Pays It Forward, dedicated to helping elderly in need. Kim adopted her first Senior in 2009 and as of 2015, Santa Pays It Forward adopted 528 Seniors throughout Maryland and Virginia.  Kim attributes the success of Santa Pays It Forward to implementing the scrum framework and agile principles which proved to be ideal for the organization. Kim’s passion to help the elderly turned into reality and has continued to grow year after year.

    Victor Bonacci


    Vic Bonacci is an Agile Coach at Bio-Rad LaboratoriesSince 2007, Vic has been using Scrum to enable teams to do what they love: make great software. He started his career as a filmmaker, then worked a few years as a teacher before moving into software development. Vic grew into project management roles, but working as an Agile coach and facilitator is clearly the "sweet spot" where he is most effective, passionate and happy.

    Vic renews the Scrum values by attending conferences and meetups, reading books and blogs, and getting involved with the community. His truest passion is giving back, and he’s always looking for opportunities to invite others to connect. Vic is host of the Agile Coffee podcast.

    Vic also enjoys time with his family, playing guitar, and being outdoors in Southern California. He is a graduate of Ohio University (Athens, OH) and received an MBA from the University of Southern California.

    * Track chairs Hubert Smits and Peter Borsella.

  • Keynote Speakers

    Keynote Speaker: Jeff Sutherland

    Keynote: The Shu Ha Ri of Scrum @ Scale

    The design goal of Scrum is radical improvement in productivity. When Dr. Jeff Sutherland started the first Scrum teams and later scaled to the first Scrum enterprises, he saw increases in production of 400% or more. Those groups were teams in the Ri state. That lesson in how to implement Scrum at scale seems to have been lost with many corporations adopting frameworks that only move them to the Shu state, minimal acceleration, and calling it a victory. Even reaching an intermediate state, the Ha state, teams should quickly double their velocity. Dr. Sutherland will address the original vision of how Scrum scales and share case studies and patterns of scaling success.


    Jeff Sutherland is one of the co-creating founders of Scrum, co-author of the Agile Manifesto, and author of The Scrum Guide. As a former cancer researcher, military fighter pilot, and software executive Jeff carries the designation of having created the first Scrum team and developed the earliest iterations of Agile in the 1980s. Since that time, Jeff has helped to grow Scrum and Agile across a variety of industries, including healthcare, banking and finance, and telecommunications.




  • Schedule and Program

    Sunday, April 9, 2017

    15:00 - 17:00 Registation Open

    17:00 - 18:00 Welcome Reception

    Monday, April 10, 2017

    07:30 - 09:00 Breakfast

    09:00 - 10:30 Opening & Keynote

    10:30 - 11:00 AM Break

    11:00 - 11:45 45-Minute Sessions

    11:45 - 13:00 Lunch

    13:00 - 14:15 75-Minute Workshops

    14:15 - 14:30 Short Break

    14:30 - 15:45 75-Minute Workshop

    15:45 - 16:15 PM Break

    16:15 - 17:00 45-Minute Sessions

    18:00 - 21:00 Monday Mingle

    Tuesday, April 11, 2017

    07:30 - 09:00 Breakfast

    09:00 - 09:15 Co-Chairs Welcome Second Day

    09:15 - 10:00 Tuesday Mashup: 5 Talks at 9 Minutes Each

    10:15 - 10:30 AM Break

    10:30 - 12:00 Open Space: Opening the Space

    12:00 - 13:15 Lunch

    13:15 - 14:00 Open Space Session 1

    14:00 - 14:15 Short Break

    14:15 - 15:00 Open Space Session 2

    15:00 - 15:30 PM Break

    15:30 - 16:15 Open Space Session 3

    16:15 - 16:30 Short Break

    16:30 - 17:15 Open Space: Closing the Space

    17:30 - 19:30 Happy Hour

    Wednesday, April 12, 2017

    07:30 - 09:00 Breakfast

    09:00 - 09:15 Co-Chairs Welcome Third Day

    09:15 - 10:30 75-Minute Workshops

    10:30 - 11:00 AM Break

    11:00 - 11:45 45-Minute Sessions

    11:45 - 13:00 Lunch

    13:00 - 14:15 75-Minute Workshops

    14:15 - 14:45 PM Break

    14:45 - 15:30 45-Minute Sessions

    15:30 - 15:45 Short Break

    15:45 - 16:45 Keynotes and Closing

  • About the City

    Experience San Diego

    San Diego average temperatures ranging from 50.0°F (10°C) to a high of 86.8°F (30.4°C)

    Add some extra days to your trip, and make time to visit some unique sites and attractions that distinguish San Diego!
    Here are the top attraction in the city. For more information on San Diego and its attractions, visit the San Diego Tourism Website
  • Open Space Guidelines

    Open Space Theme:

    Open space is an amazing framework where the conference attendees get to decide everything! We will start open space by co-creating the sessions for the day. Anyone (including you) may propose a session on a topic of their choice. Open Space gives us the ability to create and ride the waves we want! What topic is most important to you? What do you have passion for? What are you curious about? Propose a session and find out who else is interested in surfing that wave with you!

    Waves are energy that pass through the water -- expect open space sessions to have a different feel than other conference sessions. When everything clicks, they will have the energy of the best hallway conversations. Imagine having full control over your experience on the wave of a session. You can contribute, engage, lead, or even decide this wave is not for you and look for one that delivers the learning, fun, and exhilaration you need. When each person participates fully, we will create and ride an amazing set of waves together!


    Jake Calabrese

    Jake Calabrese helps organizations deal with the core challenges they experience on their agile journey. He engages with teams and leaders to create an open, inquisitive culture, focusing on improving organizational systems. As a coach, trainer, and facilitator Jake helps people create systems and relationships that gain from conflict (often called antifragile systems) and increase leadership capability at all levels. As a principal with Agile For All, Jake trains and coaches leaders, agile coaches, and team members. He utilizes his expertise as an Organization & Relationship Systems Certified Coach (ORSCC) as well as Ideas from various areas of thinking such as: Scrum, lean, professional coaching, psychology, facilitation, brain-based training, improvisation, agile, sensible scaling, and kanban, to help organizations move to the next level. Expect to laugh and have some fun when working with him, even in tough situations

    Allison Pollard

    Allison Pollard helps people discover their agile instincts and develop their coaching abilities. As an agile coach with Improving in Dallas, Allison enjoys mentoring others to become great Scrum Masters, coaching managers to grow teams that deliver amazing results, and fostering communities that provide sustainability for agile transformations. Allison has over eight years of experience in applying agile methods to improve delivery, strengthen relationships, and build trust between business and IT. A big believer in the power of community-based learning, she grew the DFW Scrum user group significantly over the five years she served as an organizer. Allison is also a Certified Professional Co-Active Coach, a foodie, and proud glasses wearer.

  • Comments
    Syedur Rahman, CSP,CSD,CSM,CSPO, 9/10/2016 1:39:16 AM
    What is the Call for Papers approach and time-line please?
    Kim Brainard, CSP,CSM,CSPO,REP, 9/16/2016 3:25:29 PM
    Syedur- The call for papers will open Sept. 26th. Scrum Alliance will make the announcement soon.
    Syedur Rahman, CSP,CSD,CSM,CSPO, 9/19/2016 11:21:17 PM
    Thanks Kim.
    Alicia McLain, CSP,CSM,CSPO, 9/23/2016 12:04:59 PM
    When will the templates for the call for Papers be available?
    Victor Bonacci, CSP,CSM,CSPO, 9/26/2016 2:08:34 PM
    Hi Alicia,
    There aren't any templates, but submission guidelines are available on the submission website at
    Submissions are now being accepted.
    Alicia McLain, CSP,CSM,CSPO, 10/7/2016 12:04:07 PM
    When will the templates for the call for Papers be available?
    Cristina Has, CSM,CSPO, 10/10/2016 9:28:19 AM

    I read in the description of the Submission Guidelines that only event subscription and accomodation will be reinbursed. Travel will not be provided for speakers?

    Thank you!
    Afrig Tunazzina Hoque Angel, CSM, 10/18/2016 1:36:35 AM
    Can I not submit more than two proposal?
    Kim Brainard, CSP,CSM,CSPO,REP, 10/27/2016 6:41:20 PM
    Cristina Has - Travel is not provided. We look forward to your submissions and still hope you are able to attend.
    Kim Brainard, CSP,CSM,CSPO,REP, 10/27/2016 6:42:30 PM
    Afrig- There is no limit on submissions so yes please feel free to submit as many as you wish by 10/31. The submission system closes 10/31/16. Thank you so much and we look forward to meeting you.
    Gez Smith, CSP,CSM, 10/28/2016 5:35:39 PM
    The submission system seems to be broken. Have submitted one, but now when you click submit it just reloads the submission page exactly as it was without submitting. Have tried emailing the sgcal@scrumalliance address for help but it bounces back as undeliverable, any ideas?
    Syedur Rahman, CSP,CSD,CSM,CSPO, 10/28/2016 10:11:06 PM
    @Kim: I also faced the same issue. I could not submit a single one. Whenever i fill the full form and click the submit button it just reloads the submission page exactly as it was without submitting. I tried from Chrome, Firefox, Edge. Same results from all browsers. Can you please give me any solution or any other alternative ways to submit the proposals i have already written?
    Kim Brainard, CSP,CSM,CSPO,REP, 10/29/2016 10:31:59 AM
    Please take away a few characters in your submission. We suggest to not go over 132 characters. This has resolved all issues. If this does not resolve the issue please email us at:
    Kim Brainard, CSP,CSM,CSPO,REP, 10/29/2016 10:32:07 AM
    Please take away a few characters in your submission. We suggest to not go over 132 characters. This has resolved all issues. If this does not resolve the issue please email us at:
    Kim Brainard, CSP,CSM,CSPO,REP, 10/29/2016 10:36:34 AM
    IMPORTANT: Please review and download the Submission Guidelines before submitting. There are known technical issues with the submission system, but remedies exist. Reading the guidelines will make you aware of these issues.
    Gez Smith, CSP,CSM, 10/30/2016 4:18:36 PM
    Thanks for updating the submission guidelines, turns out it was a couple of rogue quotation marks, all sorted now :-)
    Kim Brainard, CSP,CSM,CSPO,REP, 10/31/2016 9:03:43 AM
    Good to hear Gez. Thank you all for your patience. We look forward to reviewing sessions. Please remember the system closes tonight! There is still time to submit and share your ideas and experiences.
    Maria Fafard, CSM,CSPO, 10/31/2016 2:59:48 PM
    Thank you Kim for all your guidance. I was anticipating issues based on the dialogue here, but submitted successfully <smile>. Have a terrific Monday, ~Maria
    Kim Brainard, CSP,CSM,CSPO,REP, 11/2/2016 12:42:25 PM
    Maria - Thank you for the feedback and we are happy to hear you had a good experience. Best wishes and we looking forward to connecting in San Diego.
    Suzanne Rubio, CSM,CSPO, 11/29/2016 3:56:03 PM
    Hi Kim, I took a glance at the 3-day schedule, but cannot glean how many hours of 'instruction' are available for the sake of computing SEUs. Can you tell us, how many SEUs does this event qualify us, if we attend every session?
    Joseph Barjis, CSP,CSM,CSPO, 12/1/2016 11:40:42 AM
    When are the notifications of acceptance/rejection due? I thought it was some time end of November.
    Kim Brainard, CSP,CSM,CSPO,REP, 12/5/2016 6:02:04 PM
    Hi Suzanne. The SGCAL Program will be announced 12/12/16. Please feel free to email us after 12/12 and we can provide you with program details. There are a few exciting announcements and lots of special talks for 2017. Kim & Vic
    Kim Brainard, CSP,CSM,CSPO,REP, 12/5/2016 6:04:02 PM
    Accept and Reject notifications were sent out today. Looking forward to seeing you all at SGCAL.
    Venkatesh Rajamani, CSP,CSM, 1/16/2017 1:33:13 AM
    I would like to present Scaling Scrum and pain points and also some of the Pros , what is the procedure i dont see any details easily accessible
    Kim Brainard, CSP,CSM,CSPO,REP, 1/21/2017 8:27:17 AM
    Venkatesh, Thank you for your interest in presenting at SGCAL. Unfortunately the submission system Closed 11/1/16 and the program was announced. We encourage you to submit early to future gatherings. We hope you are still able to join us at SGCAL April 10-12 2017
    Kim Brainard, CSP,CSM,CSPO,REP, 1/21/2017 8:30:42 AM
    We are looking for someone who plays keyboard. Do we have anyone in our community who plays or any recommendations? Please email

    Registration is open and we have an exciting program planned as we look back with Jeff Sutherland and look forward to where Scrum will take us. Join us at SGCAL April 10-12 2017. There is something for everyone at every level. Don't leave early this year you will not want to miss out on Day 3. Plus Wednesday night we will hit the town of San Diego!!!!


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