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Stefaan Roets


Product Owner / Agile Project Manager for digital products, iAnua

Location: Belgium, Gent area


Certified ScrumMaster
Certified Scrum Product Owner



Stefaan Roets is a Product Owner with focus on lean customer-centric design and agile methodologies to create digital products people love. 

Key activities:

- Collaboratively discover, organize, prioritize and manage goals and requirements together with the different stakeholders. Validate and fine-tune via research. Define personas.

- Iteratively generate ideas, co-design, prototype and validate concepts via user testing. Write lean specifications. Facilitate estimation exercise and build roadmap.

- Continuously work towards shared understanding about scope and concept amongst all stakeholders, coach the cross-functional team and optimize the agile process.


To increase the efficiency of our user testing and make better informed recommendations, we use a mobile usability lab with a state-of-the-art eye tracker and analysis software.


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