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Martin Woodford


Web Team General Manager, Bluetree Design & Print

Location: Leeds


Certified Scrum Product Owner


Groups I belong to

Agile Yorkshire


I am a Scrum Certified Product Owner, working towards becoming a Scrum Certified Professional. I am passionate about eCommerce and Agile. I am currently overseeing an agile transformation for Bluetree Design & Print. I have introduced Scrum and lead out all ceremonies coaching both the development and business teams. We are rapidly expanding as a team with my team overseeing all website development and operations.

I am also a PRINCE2 Practitioner and have vast experience within the financial services sector, including general insurance and income protection products. I have over 15 years of experience in which I have developed excellent skills in product management, web, mobile and application design & development, business analysis, systems analysis, project management and all forms of testing. I possess strong business and IT knowledge, and this coupled with excellent organisational skills has successfully helped implement multiple projects.

I am also a Director for The Safer Eating Company, applying 'Lean Start-up' principals to deliver all website changes.

Work experience

The Safer Eating Company Ltd, Director, eCommerce & Technology
September 2015 - Present, Leeds, GB
Using LEAN Startup methodology to deliver all website changes

Bluetree Design & Print, General Manager
June 2015 - Present, Rotherham, Yorkshire, GB
Leading the agile transformation of the business, implementing scrum, devops and overseeing all website development and operations for,, and

Walmart, Senior Product Manager
July 2012 - June 2015, Leeds, GB
I lead multiple agile development work streams for Asda Direct and George. My team and I own the development for Order management, personalisation, fraud, payments and business intelligence. This covers all areas of development from technology, user experience and the transfer to support. This is achieved by working with stakeholders from across the business, running workshops and also through regular meetings. I manage two product managers and we all work across multiple scrum teams in the UK, US and Bulgaria. I carry out their development reviews, end of year reviews and regular one-to-ones.

Republic (Retail), eCommerce Business Analyst
March 2011 - July 2012, Leeds, United Kingdom
At Republic I delivered the new eCommerce Platform on ATG including a mobile site and in store ordering capabilities. I was also responsible for all website improvements with releases occurring frequently


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