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Michelle Stone


Marketing Coordinator, Insight Software, LLC

Location: Weston, Florida


· Certified ScrumMaster (License # 124172)
· Marketing for an Inc. 500/5000 healthcare software developer.
· Experienced in digital marketing for a leading online financial solutions company.
· Experienced in XD, UX, IxD, IA, UI, usability, accessibility for Inc. 500 mobile solutions provider
· Universal Search, UX, IAD, and SMM expert for Inc. 500/5000 Internet marketing agency
· Large market media relations experience (NFL and NCAA)
· Traditional and interactive advertising agency experience
· Published author with experience as an copywriter, editor, writing mentor
· Experienced marketing programs manager for multi-national TL 9000-certified software developer
· Familiar with HIPAA compliance and ADA regulations
· Experienced with ISO 9000:2001 and TL 9000 certification
· Experienced with print layout, graphic design work
· Experienced with website design, management
· Experienced in email management, messaging

Work experience

Insight Software, LLC, Marketing Coordinator
October 2014 - Present, Weston, FL, US
Collaborate with project managers and team members to coordinate, develop, compose, format, edit, and proofread selling tools and collateral including, but not limited to, brochures, magazine publications, newsletters, postcards, and flyers. Create content for and manage direct email communications for all events and product releases. Prepare and present presentations. Coordinate and conduct targeted webinars for prospective clients. Manage trade shows including registration, travel, advertising, and follow-up. Create and manage metrics to determine success of trade shows, marketing campaigns, and advertising efforts. Update social media marketing. Find different leads from online sources (e.g. online forums, social media) and assign those leads to sales. Work with different vendors and partners to promote marketing. Manage and develop industry partnerships. Website management and search engine optimization.

Miami Dolphins, Ltd., Press Box Supervisor / Assistant - Digital and Print Media
August 2000 - Present, Davie, FL, US
Responsibilities include updating the team’s web site, transcribing the head coach's post-game press conference for the members of the media, and stadium operations. Highlights include the 2007 International Series in London, 3 AFC Divisional games (2001, 2000, 1999), and 5 AFC Wild Card games (2008, 2001, 2000, 1999, 1997), as well as various road games. Support Internet & Publications with the administration of the team’s website, generation of promotional emails, editing and streaming Internet video, publications layout and design, writing / creation of special features in GameDay / Playbook magazine, copy editing, and special events coordination; aid the Media Relations department in assisting the visiting team’s front office staff and visiting media with any general questions or concerns. Additional highlights include work for the Baltimore Ravens, Sports Illustrated, and the FedEx Orange Bowl and BCS National Championship games.

AmOne, Marketing and Web Coordinator
June 2012 - September 2014, Fort Lauderdale, Florida, US
Responsibilities include search engine optimization (SEO), social media marketing and optimization, and interactive communications. Develop SEO content to include strategic key phrase placement within compelling copy that maximizes opportunities for indexing, ranking, click-through, and conversion. Create original, optimized content. Implement strategies such as targeted keywords, web copy, and editorial improvements. Perform online reputation management.

3Cinteractive, LLC, Manager of Knowledge and Design Services
February 2009 - October 2011, Boca Raton, FL, United States

Lead strategic, large scale online projects and mentor mid-to-junior user experience architects for award-winning marketing and solutions provider. Project work delivery encompasses the entire design production life cycle and focuses heavily on experience design (with specific attention paid to user experience, usability, interaction design, user interface design, and information architecture) as well as software configuration management and email and messaging management.

Knowledge management work includes collaborating with multiple teams on configuration management, build, and release activities. This position will provide guidance and implement Software Configuration Management (SCM), source code branching, merging, and build strategies along with maintaining the tools and environments to help the teams deliver major software releases as well as development and delivery of release information to clients via technical documentation and email messaging.

MoreVisibility, Inc., Search Engine Optimization Specialist
January 2008 - December 2008, Boca Raton, FL, United States

Responsibilities included the review and analysis of websites through detailed written documentation, identifying areas for improvement and change relative to SEO. Develop SEO content to include strategic key phrase placement within compelling copy that maximizes opportunities for indexing, ranking, click-through, and conversion. Create original, optimized content. Implement strategies such as targeted keywords, web copy, and editorial improvements to meet clients' online objectives and desired targeted organic search positions. Test different search engine marketing (SEM), information architecture design (IAD), and interaction design (IxD) ideas to improve clients’ sites. Develop Internet marketing and new media programs for clients, with a focus on social media optimization (SMO) and social media marketing (SMM). Author best practices for Flash SEO, video SEO, web redesign, and link building, as well as SMM strategies and link strategies.

Trendium, Inc., Marketing Programs Manager
October 2000 - November 2007, Sunrise, FL, United States

Created and implemented email marketing and search engine marketing campaigns. Corporate website developer and administrator. Responsible for coding, light scripting, graphics, content development, information architecture, interaction design, usability, search engine optimization, and web analytics. Corporate Intranet site administrator. Technical writer and copywriter. SDLC project manager and TL 9000 project manager. Intellectual property administrator.


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