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Laura Ulmer


Product Manager III- Owner Marketing, ADP Dealer Services

Location: Seattle, WA


Certified Scrum Product Owner



End users are my muse, thier experiences drive my


There is nothing more fun to me than deeply getting to know the customers of a product through their data and experiences and then working with a brilliant group of developers to bring to life a user's dream come true.  The intersection point of the user's needs and goals, and the software’s monetization points is the sweet spot I am searching for.  

People will happily pay you to provide them with something they want/need, but if you miss on what or where, they give up on you.  It’s like any intimate relationship, you need to both observe behavior and listen with respect to get to the heart of what matters.



Work experience

ADP Dealer Services- Digital Marketing, Product Manager III- Owner Marketing
June 2011 - Present, Seattle, wa, United States
Product Manager for Owner Marketing Solutions which is focused on multi-channel marketing and communication with consumers on behalf of Automotive Dealerships. Product development happens on two platforms using Agile Scrum. Onstation Platform Product Development= 600 scrum project hours (ongoing)

Big Fish Games, Asc. Product Manager- Game Manager
October 2010 - October 2011, Seattle, Wa
Provided product leadership for the Game Manager software application and development. Lead the market release into the Mac market as well as a complete redesign of the application. (Scrum Product Ownership) Game Manager application development= 1,440 scrum project hours

Washington Mutual Bank, Technology Leadership Associate
August 2007 - January 2009, Seattle, Wa
The TLP Program was created as a pipeline for future leadership talent in the technology organization. Associates were expected to complete a two year rotational program during which they were tasked with elements or leadership of key strategic projects. Rotation 1: Project Management Office- 720 waterfall project hours Rotation 2: Enterprise Data Operations- 720 Scrum Project hours Rotation 3: Network Engineering-720 Waterfall Project hours


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