I have worked in digital analytics since 2005, just as the discipline was starting to take off. And have remained at the forefront of the practice as analytics evolved over time from simple tracking to sophisticated, multi-device modeling.
My focus at PARTNERS+simons is to lead holistic customer analysis utilizing disparate sets of data in a customer’s digital footprint. Previously I oversaw the implementation of Adobe Analytics and Adobe Campaign for Grand Circle Travel. He also worked at BGC Boston and Alere Care Solutions on clients including Athena Health, Boston Children’s Hospital, and Verizon HealthCare. I hold a BS in Marketing and BA in Psychology from UMass Dartmouth. When not busy crunching numbers for clients, I love to golf—and wake up at the crack of dawn on weekends to watch English Soccer.