Electronic Arts, Associate Product Manager
December 2012 - Present, Redwood City, CA, United States
Report to Senior Product Manager
Responsible for components of product marketing plans and product launches, including day-to-day operational management of: packaging, PR, marketing assets, retail marketing, digital marketing, community building and other integrated marketing. Assist in the creation of marketing plans including idea generation and timeline management. Work with product managers to manage all marketing assets. Manage development and execution of marketing programs within time and budgetary scope. Collaborate with development teams to ensure alignment between game elements and A+ marketing programs. Coordinate across EA divisions to maximize integrated marketing opportunities and overall brand presence. Continually learn about the consumer to develop branding and strategic initiatives.
Aeria Games & Entertainment, Project Manager
April 2012 - November 2012, Santa Clara, CA, United States
Reported to General Manager
Created and maintained project roadmaps and schedules. Planned, assigned, and tracked progress of launch-related tasks assigned to internal and external teams. Managed assignment, tracking and implementation of in-game creative assets and UI elements. Participated in and helped manage the QA and localization process for games to ensure they met high quality standards and expectations. Worked with Release to help improve efficiency of new game launches across all departments.
The Buddy Group, Producer
September 2011 - April 2012, Irvine, CA, United States
Reported to Executive Producer
Managed daily project workflow: scheduling, budget tracking, and resource utilization. Maintained project schedule and ensured all milestones were achieved on time and within budget. Communicated client requirements to the team to ensure successful execution. Responsible for raising and maintaining awareness of all project issues and risks. Drove creative and development team kick-off and status meetings.
TOMY Corporation, Assistant Product Manager
December 2009 - August 2011, Santa Ana, CA, United States
Reported to Executive Vice President
Continuation of all previous duties, plus:
Liaised between distribution partners and licensors for localization and marketing approvals. Supported global research with trend analysis using NPD data and POS figures. Maintained R&D budgets for all toy lines in production with Asian manufacturers. Researched and reported on U.S. and Canadian quality assurance regulations. Co-developed seasonal toy lines and branding strategies. Managed website design, development, and site content.
TOMY Corporation, Product Specialist
June 2007 - December 2009, Santa Ana, CA, United States
Reported to Producer
Responsible for all first-party (Nintendo, Sony) master submissions and ESRB submissions. Oversaw QA in functionality and localization testing (TestTrack Pro, Filemaker databases). Supervised localization voice over scheduling and recording sessions. Provided detailed license research, contributing appropriate game design ideas. Contributed NPD data analysis and SWOT reports to internal planning forums. Conceptualized compelling website user experiences based on licensed properties. Procured and utilized media capture systems for capturing and editing marketing assets. Gave gameplay demos and interviews at major industry events (E3, Comic-Con, PAX).