Get certified - Transform your world of work today

Close

David Busch

  

Development Manager, GoDaddy

Location: Denver, CO


Certifications

Certified ScrumMaster

Credentials

Biography

Professional Profile:

Software Development Manager with a Certified ScrumMaster (CSM)

and Microsoft Certified Professional Developer (MCPD) certifications. I have over 15 years of

software design and development experience and I currently manage two development teams at

GoDaddy. My teams use agile methodologies with two-week iterations tracking our projects and

tasks using Jira and Kanban. I am a highly-motivated professional and thrive in a fast-paced,

dynamic environment where I react to change quickly.

 

Current Role:

- Development Manager in the ecommerce Platforms and Websites organization, responsible for

two development teams focused on targeted database marketing:

 Email/Messaging: design, development and support of the applications and systems

 Marketing Campaign Manager: development and support of the existing applications

that send marketing emails including all transactional marketing emails. These emails

generate around $250 million dollars in annual revenue. Currently working to scale

our delivery systems to send emails in over 50 languages and markets with minimal

re-use of content.

for our end users in marketing to set up marketing campaigns to support the front-of-
site (FOS) banners, dynamic email banners and the primary Customer Care Center

application (CRM).

- Our teams use an Agile/Scrum hybrid process, with two-week iterations. I am responsible for

planning, estimating and deployment of our deliverable to our end users.

Work experience

GoDaddy, Development Manager
August 2010 - Present, Denver, Colorado, US
Manage two core development teams focused on targeted database marketing via outbound (email/call) campaigns. These teams also maintain several back-end (internal) systems also work with our International team for the translation of our outbound messaging and content. I am the ScrumMaster for both teams, actively managing projects in Jira, maintaining our KanBan boards and working with our product owners and stakeholders for project priority.  Email/Messaging team: our team completely redesigned the entire GoDaddy  C3 / Outbound / Campaign Manager team: our team will be working with our Transactional Email System to support international/localized emails, maximizing content re-use while minimizing re-translation of content. The new system is more modern, integrates with our International team and will easily scale to support more than 50 languages and markets. I continue to oversee the design, development and support of the applications and systems that send all transactional marketing emails. These emails generate over $250 million dollars in annual revenue. Customer Care Center (CRM) team to migrate 25+ current, outbound call center campaigns to our campaign management system. In addition, our team continues to support existing applications for our marketing users for setting up marketing campaigns that support the front-of-the-site (FOS) banners, landing pages and dynamic email banners. - Our teams use an Agile/Scrum process, with two-week iterations. I am responsible for planning, estimating and deployment of our deliverable to our end users. - Work on the Fastball team, creating and maintaining internal applications to support marketing, email and messaging systems. Technologies include C#, SQL Server, ASP.NET and COM+. - Development using jQuery and a .NET REST Web Service to display dynamic content on the main web site for different areas.

 

Newsletter Sign-Up

Subscribe