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Craig Strong


VP Global Product Lifecycle Management , Pearson

Location: London



Over 15 years experience, developing digital products and software engineering within Startups and Enterprises. Experienced professional in Enterprise Agile And Lean Transformation, Innovation, Organisational change with a focus on supporting product strategies. This is supported by understanding product development from the front line, having had hands on development experience developing digital products. Fully committed to continuous improvement on an individual, team and organisational level. Passionate about sharing professional learning experiences with enthusiastic, passionate people. Believer in people over processes and building great teams.

  • Organiser for the London Agile Practitioners Group
  • Organiser/Committee Member for Agile Cymru 2015
  • Founded the South Wales Agile Group (


  • Beyond the early adopter : Product Tank London Nov 2015
  • Agile And Finance : Iterative Funding
  • The journey of a Lean Enterprise : London 2015
  • Global Innovation Culture - Open Innovation Summit London 2015
  • 4th Edition Innovation Driven R&D Amsterdam 2015 - Product Lifecycle : Creating a global innovation culture
  • Agile Alliance 2014 Orlando (Gamify the card wall)
  • Product Tank 2014
  • Lean Day London 2014 :
  • Agile Tour 2013 (Theory of Constraints and Agility) :
  • Scrum Alliance Barcelona 2012 :


  • Startup Republic :
  • Agile and Lean Practices Tutor with UCL at

Work experience

Pearson, Director Global Product Lifecycle Adoption & Practice
January 2014 - Present, London, United Kingdom
Working with a great team to help transform the global organisation adopt a learner centric product lifecycle with embedded Lean Startup and Agile principles and practices on a global scale. Helping product teams become great at build, measure, learn practices to meet learner needs.

Insight Software Ltd, VP Global Product Development
May 2016 - Present,
Responsible for global Product Management, Engineering, R&D and Support. Developing and innovating our products to better meet the needs across 900 global enterprise customers advance their Growth Performance Management data capabilities. Applying pioneering digital product management, innovation and development practices through the use of Agile, Lean and Lean Startup principles to ensure that we deliver high value and high quality products. Hubble® is an integrated suite of performance management apps from It offers reporting, analytics and planning in a single real-time solution that fully understands your Oracle, JDE and SAP ERP. Hubble integrates your critical business systems so users at all levels have access to live data - extraordinarily fast. With this type of visibility, everyone can easily understand, manage and predict the business.

Pearson, VP Global Product Lifecycle Management
September 2015 - Present, London, United Kingdom
Using a range of Agile and Lean principles and techniques we are transforming and supporting Pearson globally to advance Product Development, Product Management and Innovation practices across the global product portfolio which stretches across 80 countries and consists of hundreds of products. Our team is directly responsible for creating and supporting : +Supporting business units forming, funding and testing their business and innovation strategies and product ideas. + Advancing Agile and Lean practices to drive digital adoption and product strategies +Supporting Product Councils with investment and strategic decisions using VC based funding models. +Product Investment Governance and managing the Global Product Portfolio +Developing and deploying a global portfolio tool. +Global Training and Coaching programme for Product Managers/Owners, Coaches and Senior Management on Lean Startup, Agile and Active Portfolio Management and Innovation. +Developing and supporting global communities of best practices for Management, Agile, Lean Startup and Innovation +Global Agile transformation ranging from R&D responsiveness and discovery to Scaling Agile across the organisation. We also develop and support collaborative communities and knowledge networks across the organisation, which stretch across over 19 enabling functions across the business which include such functions as Finance, PMO, Legal, Patent, Technology, Efficacy and more. Our work was recently awarded the Best Innovation Programme 2015 at the Corporate Entrepreneur Awards in New York and the award for Best Innovation Culture 2015 at the Corporate Entrepreneur Awards in London.

Pearson, Agile Coach / Scrum Master
July 2013 - December 2013, London, United Kingdom
Part of a team responsible for rolling out a Lean Startup product lifecycle supported by Agile. Role includes introducing and supporting Agile methodologies at team and organisational level with coaching and training to facilitate continuous improvement. Also involved with supporting other Agile teams across the organisation, including facilitating, supporting and establishing and Agile culture and community. Working within Pearson International developing global education solutions delivered through mobile technologies including iOS and Android as well as server side technologies such as Node.js. Currently involved in developing several products, working with Agile teams in New York and London, to be rolled out across millions of mobile devices throughout South America, Africa and the Middle East.

BskyB, Scrum Master/Agile Coach
October 2011 - June 2013, London
Working with the highly talented mobile software development teams at BSkyB focusing on iOS and Android platforms as part of BSkyB's new internet TV service NowTV. An exciting collaborative program with a multi platform Agile department working with other scrum teams and scrum masters to produce a green field product release. Working within a very large Agile organisation using many variants of Agile including Scrum, kanban and more.

Tracesmart Ltd, Head Of Product Development
October 2010 - October 2011, Cardiff
ID/Trace & People Search orientated software services. - Agile Coaching - Training - Maintaining a product focused development strategy - Implementing Kanban - Product Management /Managing Product Owners - Line Managing Developers, Testers/QA - Scrum Master - Supporting development practices such as introducing XP techniques and practices, TDD, Supporting and encouraging Continuous Integration and Deployment - Delivering MMF by value and working with stakeholders to identify MVP - Maintaining and encouraging a continuous improvement practice

Tracesmart Ltd, IT Manager (Scrum Master/Agile Coach)
March 2010 - October 2010, Cardiff
- Scrum Master & Coach - Managing the IT department which includes designers,developers,testers,BA's and support. - Recruiting and building new product teams - Product Development/Strategies - Software Architecture & Web Development - Business Analysis - Ensuring that the company security policies are in practice at all times (ISO27001) - Changed the business from a Waterfall to Agile approach

Hargreaves Lansdown, Web Developer
August 2006 - March 2008, Bristol
I was a senior web developer working on some of the exciting online systems offered by Hargreaves Lansdown. These are delivered via and consist of pension services, share dealing, fund account management and other such financial services. During this period the company was floated onto the FTSE250 (now FTSE100) and this was an exciting moment to be a part of in terms of business and technology.

Contracting (Developer),
February 2000 - August 2006,
Ad-Hoc systems development in the following domains: Business Intelligence, E-Commerce, Manufacturing, CRM


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